Archive for the 'EDITORIAL COMMENTS' Category

Mar 14 2008

Controvercial Advertising Campaign Shocks Germany

Here’s something to think about this weekend…

Does this Advertising campaign go too far? Many Germans think so.

My personal opinion is:

Who cares? I’m unlikely to be offended by any form of sexual fantasy unless it involves unwilling parties, violence, children etc.

My problem with it is: It’s just plain ineffective, who knows, cares, or remembers the product supposedly being promoted?

So, regardless of how much “shock horror” free publicity is generated by the inevitable self appointed, morally indignant watch dogs (that really was unintentional), the product doesn’t benefit.

What do you think? leave a comment.

girl-with-dog.jpg

controvercial-advertising.jpg

8 responses so far

Mar 04 2008

Six of the best food photographs you will ever see…

Now this is what I want you to do…

Just before your really busy time, you know the one, the one where everybody nearly loses it, well what I want you to do is: just when the adrenalin is starting to be pumped into your chef’s brain, show them these pics and tell him/her that you have just decided they would make a great Advertising talking point for your restaurant, and you want something just like them within the next few hours… then, I would suggest you run real hard… and duck to avoid the airborne stainless steel stuff that is sure to be heading your way. :}

food-pic-001.gif

food-pic-002.gif

food-pic-003.gif

food-pic-005.gif

food-pic-006.gif

2 responses so far

Feb 27 2008

Has The Obama Team Discovered a Clever, New Use of YouTube…?

Or, is this an honest to goodness magic moment spontaneously caught on camera?

Either way it makes great watching… and offers you a chance to learn what makes a message like this spread.

My cynical nature is aroused a tad (or more) by the amazingly “coincidental”ability of the speaker to hammer home, one very specific, highly detailed and articulate testimonial for Obama’s health policy.

If it’s not a very clever marketing ploy, then it is a great example of an approach that could be used with enormously powerful results.

The simple fact is: Any message is far more powerful if articulated by a third party.

Clips that present the viewer with a drama of adversarial struggle, especially between broadly accepted stereotypes (protagonist street kid, confronted by smart arsed journalist, street kid wins) have the “street” appeal and credibility that drives huge, instant distribution of the message. Seth Godin would call this the ultimate viral sneeze.

P.S. Have a look at the follow up vid on YouTube and make up your own mind, it’s a great lesson on how all this new media stuff does or could work for you and your business.

No responses yet

Feb 25 2008

How absolutely NOT, to respond to customer complaints…

Published by Lindsay under EDITORIAL COMMENTS

A Brisbane, Australia, (almost my home town) restaurant has earned international notoriety after insulting a customer who had the temerity to let them know she was dissatisfied with their food and service.
After posting a complaint via The Casa Flamenco’s website outlining problems encountered during a $261 dinner party, diner Lorraine Pacey was shocked at the reply:
“Dear Lorraine, Your are an idiot we don’t want your feedback.”
Both communications have now circulated around the world - including featuring on a US website, which has had more than 20,000 hits.
Ms Pacey, a marketing manager who once worked in restaurant marketing, was more than a little shocked by the response, and passed it on to friends.
But even she has been surprised by the speed at which the tale spread across the globe.
“In marketing we usually say if a customer has a good experience they will tell between three and four people about it.
“If it’s bad, it’s usually eight to 10. This bad experience has gone to over 20,000 that we know of.” And is now being featured in prime time television shows and the printed media.
In her email, she reported that while the waiter was “a sweet, friendly guy”, he wasn’t properly trained and did not regularly check back on the table.
“The food was good, we enjoyed it, but it was not enough and it took far too long to arrive,” she noted.
She also said she felt that some of the dishes were overpriced, noting that while she was dining on an advertised offer of 50 per cent off the bill, she would have been disappointed had she had to pay full price.
“I am not seeking any recompense here - I think you have a good concept in the restaurant and your website shows you are passionate about what you do,” she wrote.
Ms Pacey said she had hoped the email would have helped Casa Flamenco staff to improve their performance and help the restaurant get repeat business.
Casa Flamenco co-owner John Jimenez said the response to Ms Pacey had been sent in error.
“We explained it was a misunderstanding. We’ve got a relative on Russell Island and thought it had been sent to him,” Mr Jimenez said.
“Her husband called and we explained the misunderstanding.”
But Ms Pacey says she is unmarried and has made no attempt to contact Casa Flamenco .
An acquaintance of Ms Pacey’s who emailed Casa Flamenco expressing displeasure at the way Ms Pacey had been treated received the following response: “Like we care.”
Tonight on television, they are claiming the restaurant had to be closed for several days due to the volume of abusive telephone calls and emails.
The bottom line is… well surely no reader to this blog needs me to state the obvious.

Bloody hell, I can’t believe this sort of stuff still happens!!!.

No responses yet

Feb 22 2008

Why I Hate Time Management Gurus…

Published by Lindsay under EDITORIAL COMMENTS

Today I had a really bad day, and I don’t just mean a few things got under my skin, I mean I had a really bloody awful day, I mean I had one of those days that make you question weather life itself is merely some cosmic plot intent on humiliating you to a point of destruction.

It all started out really well… I crawled out of bed, showered, breakfasted and all that stuff, then I got a call from my wife who is interstate on business.

She was in a bit of a panic, she had just discovered her Amex payment was due, and because it included much of our overseas trip expenses it would incur hefty penalties if not payed in time. Being a caring and helpful husband, I willingly (that’s a fib) assured her I would willingly forgo my morning painting schedule to assist her, by driving the 20km to the local Amex office.

Overhearing my rare offer of generosity, my son presented me with a shoe box and requested that I return a newly acquired pair of sneakers for a refund.

Now all this seems innocent enough right? I’m one of those lucky individuals that work from home… In the mornings I paint until about lunch time, then in the afternoon I sketch and mess around with experimental stuff for my next painting, later, I do all my internet and marketing stuff. It’s not a fixed schedule, some days I’m not in the mood to paint(yes, we artists are a fickle lot), so it’s all a bit loose and spontaneous, that’s how I like, it works for me… well that is until someone comes along and messes it all up.

Obviously, today was not going to fit into my normal schedule, annoying, but shit really does happen, and that’s O.K.

So, I drove my son to school, well that’s not quite true, he’s learning to drive at the moment, so, he drove me, and as any parent will tell you, the early stages of being driven by your child, is the nearest thing to a religious experience many of us ever have.

But we made it with a minimum of yelling and screaming. What sort of demented soul, ever thought that combining the age of driving with the onset of puberty, might be a good idea?

Then I set off for the trek across the city to perform my generous tasks. After a long wait in a line at the Amex office, I was informed by the less than enthusiastic teller that I would require proof of identity to make the payment. This was followed by a similar rejection from the “Customer Service” lady at the shoe shop, who had obviously been trained in the same “enthusiasm” class as the Amex lady.

So, one and a half hours later, after driving home to obtain the details, I drove again into the shopping center to complete my generous tasks.

That was when I discovered that I was invisible. That is the only way I can explain why, the car exiting their car park, drove into me.

Now, I’m normally a fairly sensitive person, I care about people, but a hysterical woman, more worried about her car than her children, screaming, crying, and accusing me of sneaking up on her, did test my people skills a little more than I would have liked.

Finally, I returned home, to make the obligatory phone calls to insurance companies etc.

After a cigarette (yes, I do have some vices) and a cup of coffee, I decided to splash a little paint on the portrait I am currently wrestling with. Now, to those of you familiar with the technicalities of portrait painting, you will sympathize with the difficulties of remixing paint to match skin tones. It’s a near impossible task and requires a whole lot of concentration and total attention.

So, the interruption of two very persistent, fresh faced young gentlemen offering to save my soul was less than welcome. I finally extricated myself from their clutches by explaining that “everlasting life” was not high on my agenda today and returned to my color mixing.

Then, just as I dabbed my newly mixed paint around the problem area of an eye that appeared to suffering an intolerable attack of palsy, the phone rang, and joy upon joy, a nice gentleman from (I’m guessing Mumbai) informed me that I had been chosen to receive a once in a lifetime opportunity to receive some huge discount on all my future telephone calls. I explained to him that… Well I think, from what I can remember I shouted some very unkind things that questioned his manhood and legitimacy.

I returned to the painting, dabbed and dabbled, then realized that today might not be a good day to attempt the delicate work, required to finish this painting.

So, I put the freshly mixed paint in a container in the fridge and recalcitrantly plonked myself in front of the TV in an attempt to wash the days challenges from my brain.

It was then I discovered how much I hate “Time Management Gurus”, Inadvertently, I tuned into a shopping channel, to be confronted by Mr. smooth talking success. He assured me, that all I had to do was purchase his set of 15 DVD’s and genuine leather bound diary, to learn the secrets that were causing me to lose time and fail to meet my lifelong objectives.

Just think, for just several mortgage payments, I would be in possession of all the skills and unique secrets that would have avoided rude impersonal service, a traffic accident, the interruptions of religious zealots and foreign telemarketers and I would instantly be on my personal road to a Rolls Royce, big yacht, luxurious mansion and personal fulfillment, just like him and his merry band of insincere testifiers.

That’s great, by the way, as I have been sitting here, pouring my personal bile onto the keyboard, the dog has escaped and is digging in the sand of our canal where he gets covered in sand flies, which only the vet cat remove, and the cleaners, in a very rare attack of enthusiasm, have thrown out the container of freshly and carefully mixed skin tone I had stored in the refrigerator.

I think I will go to bed right now, I’m going to call this day quits, before the sky falls or the time management guru convinces me to re-mortgage the house to buy his genuine leather diary, unique priority setting matrix, DVD’s and 101 bonus, miscellaneous secrets to success.

3 responses so far

Feb 21 2008

O.M.G. Look What Christian Churches Are Doing To Build Traffic

church_signjpg.jpg

church_sign_2.jpg

church_sign_3.jpg

O.M.G. What can I say? It doesn’t matter what I say, it’s sure to attract the wrath of some unidentified forces upon me…

They are a bit glib and trite for my taste, but I’m sure they put a short term smile on the faces of of a few passing heathens and if you want to see more (think of it as your days penance) go HERE where you will find 27 of them.

May the force be with you…

No responses yet

Feb 15 2008

Please Tell Me This is Just a Very Bad Joke…

Published by Lindsay under EDITORIAL COMMENTS

This week my email box has been filled with some of the most really bizarre stuff I have ever seen, and this is the worst

(the best I have posted on my stuff4business blog here)

In fact I think it’s the worst add, or more likely, a photoshop stunt, either way, it’s the worst add or joke, I have ever seen.

pizza-box-advertising.jpg

Surely it’s meant to be a joke, right????? No pizza store is going to co-brand with a pest exterminator, right?

There not enough bad booze or mind altering substances available in the world, to justify this!!!, right???

One response so far

Feb 14 2008

Take 24,000 Fresh, Ripe, Peaches and Build a Naked Lady…

peach.gif

This was an Australian Advertising stunt…

O.K. Yes I think it’s clever, I guess you could even say she’s well built, a sweet lady, or say it’s a fruitful Advertising campaign.

It is all a little bizarre, a sort of kitch “big thing” perhaps even a challenge to Australia’s epidemic of “big things” like the big Pineapple and the Big Banana… you know the sort of roadside stuff that people flock to, to have their photo’s taken in front of… to prove they were there.

Maybe, we of the southern hemisphere, have been upside down a little too long, maybe it’s doing weird stuff to our brains, maybe it’s some sort of antipodean aneurysm.
However, I’m sure it got heaps of FREE publicity, I’m just not sure what the hell it’s got to do with skin care and weather it would help to make a product more memorable . I will probably remember the girl but not the product.

Anyway, who cares? It looks great and I’m sure it gave a whole lot of people a whole lot of fun, and that is a whole lot more important than selling skin care stuff anyway.

One response so far

Feb 13 2008

Now It’s fun to eat your own words…

Published by Lindsay under EDITORIAL COMMENTS

chocscrabble.jpg

Chocolate Scrabble could become the food item that keeps your family entertained for years, or at least until some greedy soul eats the entire game.

Either way, it looks like a bit of fun for the promoters, as they seek to establish something unique about their product.

In fact I can’t wait till it starts a whole new craze of turning our ordinary products into games, any suggestions?

How about bars of soap turned into pick up sticks (just please don’t ask me to play)

No responses yet

Feb 13 2008

Klick Kitchen Goes Live For New York Restaurants

Published by Lindsay under EDITORIAL COMMENTS

Klick Kitchen LLC has just sent me an email announcing the launch of their revolutionary new web site designed for the professional food service industry.

Their site www.KlickKitchen.com is the brainchild of CEO Jordan Glaser and his talented team of developers, programmers, and food service professionals.

Jordan spent over 20 years in the wholesale distribution sector and had always known that the secret of success was good communication with customers. In this case the customers are chefs, restaurants owners, hotel F&B directors, supermarket managers, or even the guy who happens to answer the phone when the vendor calls looking for the order.

Anyone who takes responsibility for anything and everything a food service business needs to operate each and every day is their demographic subscriber. Jordan proudly proclaims “We know your situation, we’ve been there and we’re here to help.”

Klick Kitchen streamlines the communication process between chefs and the vendors that service this multi-billion dollar industry.

Currently chefs and vendors rely on a telephone calls, garbled voice-mail messages, unclear faxes or a visit from a sales rep that is not always opportune to manage a process that with a few simple clicks should take only minutes.

As a chef, have you ever had to place an order for thousands of dollars worth of produce after spending 12 hours behind the hot line in a busy restaurant? As a vendor, have you ever had to listen an answering machine filled with orders from your customers so badly garbled or have to wait hours for someone to call you back before going to market for products?

Klick Kitchen is an online, anytime 24/7 professional purchasing system for both the restaurateur and the vendors who provide all of the “ingredients” necessary to feed and service millions of customers annually.

Dan Ziegler, Really nice guy, and Vice President and former professional chef explains that “Klick Kitchen is not for the general retail public, our system is for wholesale vendors and food service professionals who communicate each and every day”. Ziegler adds, “our site is a subscription based system that benefits users in uniquely different and very personal ways like nothing currently on the market, our system thinks like a chef or route owner. We wanted our members to sign-up, find their vendors, build their order from the merchants they trust, click and get back into the kitchen, get it; Klick Kitchen!

If you’re looking for a new ingredient or supplier of products, our catalog will help guide you to exactly what your looking for. “Developed to take advantage of the latest database management technologies available, combined with in-house proprietary code, It’s a very smart search system that loves specifics.” states Jordan Glaser.

Vendors in every sector of the hospitality industry will find editing item descriptions, technical specifications and pricing simple and efficient. The user interface is easy and requires little or no training.

Members of the corporate management teams as well as owners of small bistros will be equally proud to talk about the green initiative Klick Kitchen has started for our industry. Vendors, representatives and chefs no longer have to maintain a supply of printed catalogs, inventory papers, or photo copied pricing sheets for each and every supplier, product and transaction.

The results of this paperless environment not only provides capital for other innovative changes the organizations might desire but could not implement, it helps reduce our industries contribution to global warming and wasteful paper production, and that’s good for everyone!

Through out the next year Klick Kitchen will be launching several additional advances in the food service industry that when implemented will create consistent and efficient processing of orders, assist chefs in sourcing unique products and services as well as reduce operational expenses for vendors. “The distributors and merchants are going to love this ” says Jordan adding “All our system requires is an email address, and that’s it! Everything else about your business stays the same, product, pricing, delivery methods, sku numbers, codes, minimum orders, everything.

Simply click through your order and get back in the kitchen; offering plans for as little as $29.99 and including support, 24 hr access and a FREE trial period, it’s no wonder Klick Kitchen’s motto resonates within the industry. “Relax; we’ve just made your job easier” TM

Go have a look at your new future New Yorkers…

One response so far

Feb 12 2008

Truely Awfull Metaphors…

Published by Lindsay under EDITORIAL COMMENTS

struggle.jpg

Carrie McCarthy is a truly creative writer, she’s one of those rare gems that can say stuff in a such a creative way, it makes your brain cells happy and very glad they can read.

Recently on her blog “She’s got potential” she posted 32 of the absolutely worst metaphors I have ever read, they are so bad they would make great wall plaques or T-Shirts.

Following are the first three from her list, for the remaining 29 hop over to her site and read the rest, plus some of her other writing… She really does have potential, heaps of it, So, if you need some really clever, ballsy, creative writing, that won’t bore your potential readers stupid, she’s your gal.

1. Her face was a perfect oval like a circle that had its two other sides gently compressed by a Thigh Master.
2. His thoughts tumbled in his head, making and breaking alliances like underpants in a tumble dryer.
3. The little boat gently drifted across the pond exactly the way a bowling ball wouldn’t.

Here’s her link again just in case you missed it.

Please leave her a comment it will re-establish her faith in humanity, or at least amuse and encourage her a little.

One response so far

Feb 05 2008

Home At Last…

Published by Lindsay under EDITORIAL COMMENTS

18 Hours of sleepless flying and a 40 degree centigrade lift in temperature does really weird stuff to your body and mind, and is certainly not the recommended preparation for dealing with an overly bureaucratic female Qantas employee, who is intent on holding you personally responsible for her either her disrupted ovulation or “bad hair day” or both.

The thing is, I usually travel with a fairly well developed sense of humor for those challenging little moments that travel inevitably inflicts upon me, But a pointless and ungrateful argument (considering I had just spent in excess of $15,000.00 dollars in the past 4 weeks alone, with them) with the above described “Atilla the Hen” over a bag that was a mere 1.5 Killo’s over weight (and had passed the same company policy in New York without mention) almost met with an outburst of vindictive language that would not have met with my late Mothers wholehearted approval.

The only thing that saved the entire airport from witnessing my ugly display of anger was my 16 year old son leaning over to me and whispering in my ear… “Dad, just before you blow the top off your blood pressure and this building, I just want you to remember that scene in the film Anger Management…” and I did…, and started to laugh at myself and the stupid, bureaucratic bitch person standing between me and my bed at home.

Anyway I’m home, I’ve spent a whole day sleeping, and another sitting around like a zombie pretending to sort out the mountain of mail, bills (that’s the really easy part, just write in great big letters across the front “DECEASED return to sender” and pop them back in the mail with no stamp) and emails.

It was a great trip packed full of new ideas, new opportunities, and new and old friends, but it is great to be home with familiar things, a degree of predictability and paint brushes and canvases invitingly awaiting direction.

From tonight I will return to daily postings so I look forward to continuing our daily chat together and thank you sincerely for not abandoning me.

Cheers! Lindsay.

4 responses so far

Jan 29 2008

I Feel Like A Worm In The Big Apple

Published by Lindsay under EDITORIAL COMMENTS

Since Verona (yes I did find Juliet’s Balcony) we have shopped Milan, trained to Paris, visited the European gift and furniture fair (in Paris) that was bloody awesome in size and exciting content, revisited my favorite Galleries and discovered several more, survived a Paris Hotel room so small it was a joke (very unfunny) discovered the customer service of an American Airlines Trans-Atlantic flight (non existent, from a crew so lacking in self esteem, I felt sorry for them) and arrived in the world’s other (than Hong Kong) most exciting city New York.

I’m sure you can imagine, I’m just a tad tired, emotional and lagged, but who can rest when there are the art galleries and seductive neon still to be crammed in, in just a couple of short days. I’m starting to dream of home, summer, sailing on the rolling Pacific and warm summer breezes…

If you are one of the many waiting for an email response, all I can say is sorry… and I will catch up as soon as I return home to some normalcy again soon.

2 responses so far

Jan 21 2008

Italy All Over…

Published by Lindsay under EDITORIAL COMMENTS

Wow it seems like years have passed since my last post. We have been traveling day and night and are now in Verona in northern Italy. (no sign of Juliet hanging out on a local balcony)

Since my last post from Hong Kong we have traveled back to Japan and on to Italy. We overnighted in Rome (so my son could catch up on some school friends who were also on a group visit there) which is always a tough and exciting city. It still excudes raw power and is rough, tough, and exciting. It feels more than a little strange to imagine all the historial figures that have walked the streets before you.

From Rome we traveled north to Florence to bury our brain cells in some of the best Renaisance art that never fails to astound the sences, then traveled on through the little villages and hillside fortresses this region is so famous for. Spent a very rainy day in Venice exploring contemporary art galleries then headed for the Dolomites for 4 days of the best snow skiing I have ever experienced.

We are now heading for Milan and Paris before crossing the pond to New York.

Yes, I’m sick of packing and unpacking bags, driving and staying in hotel rooms so small you have to step outside to change your mind.

This years travels have brought the additional challange of a maturing 15 year old, whos insatiable need for huge quantities of food and personal space have added a whole new dimension to the travel experience.

Sorry there are no photos to post but the facilities to upload are just a tad too difficult but when I finally get a decent access point I have GIGABITES of stuff.

Untill next time CHEERS! from a fast becoming weary traveler.

5 responses so far

Jan 11 2008

Hong Kong Still Amazes Me…

Published by Lindsay under EDITORIAL COMMENTS

Again, at last, I find some time and Internet access to make a posting.

We have spent the last few days doing what everyone does in Hong Kong, exploring this exciting city until your feet and leg muscles scream and and resort to cramping to slow you down.

The retail in this city is astounding, in fact you can be forgiven for thinking that Hong Kong is one large shopping center.

We have trudged the back alleys and lane ways, attempted to avoid the touts extolling the virtues of their unique tailors and copy watches, bought every new Ipod and computer devise known to mankind, loaded up on enough DVD’s and software to force us to invest in terrabyte hard drives and eaten dim sum until it hurts… I love this city!

I have been coming to this city, regularly, for over twenty years and it just keeps getting better and better. I have watched it grow from wall to wall slum dwellings, to one of the most modern cities in the world, where it’s peoples average standard of living has improved out of site, with one of the worlds LOWEST TAX RATES!!!!

Just to give you an idea of how “Out There” this city can be in it’s constant quest to be bigger and better, the photo below is of the Wampoa Shopping Center. This huge ship is smack in the middle of a new housing, business and hotel precinct that replaced a major slum area of old Hong Kong. Inside are restaurants, shops, and a cinema complex.

wampoa-shopping-center.jpg

6 responses so far

« Prev - Next »