Aug 06 2008
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This is so very good on so many levels…
Special congratulations should go to the bakery for avoiding the cliche and NOT “using their loaf”
It is one of my favorite business cards of all time.
Aug 01 2008
Each day I get many pics and links sent to me by readers who know I like bizarre stuff…
Many don’t have a lot to do with my editorial bent (whatever the hell that is!) but are great fun.
So I have decided ( It’s my blog so I can do what I like) that each Friday I will publish all the non related fun stuff that comes through my email, I hope you enjoy them as much as I do.
Go on meat eaters, defend your territory, Restaurateurs, I dare you to put a copy of this in the meat section of your menu.
Now I know why I don’t play Scrabble
Now I know that, I guess I should go there…
Jul 30 2008
O.M.G. You Must Be Joking!!!!!!!
Whilst words fail me (Well almost)
The ones that do come to mind are: Gratuitous, Ugly, Insensitive and BLOODY STUPID!!!!
Please, PLEASE, tell me this is not real…
Jul 22 2008
Chefs from around Australia are being invited to strip off all in the name of charity (yeah right! we all know about chefs)
I am glad to say, in order to protect the sensitive and the morally indignant, today’s posting will not include photographs.
Sydney patisserie business Nepean Patisserie has joined forces with Diabetes Australia to create a cheeky calendar that will see chefs shed their whites to raise funds for the cause.
Twelve chefs will be chosen to appear in the 2009 calendar. Each chef will represent a month, be photographed in a “tasteful” scene and share their restaurant name plus their own diabetes-friendly recipe for the month with readers.
Jason Poles of the Nepean Patisserie said he decided to create the calendar for charity after one of his own chefs came up with the idea to raise money.
And after witnessing his father suffer from diabetes, the choice of charity was obvious; “I wanted to do something about it and it’s so appropriate for the food industry and chefs to get behind such a great cause,” Poles said.
Poles is keen for chefs around the country to become involved and says that it is especially timely considering July 13-19 is National Diabetes Week. “It’s a time when all of us will be thinking about what we can do to help; and it’s an opportunity for restaurants and chefs to do something fun and worthwhile at the same time.”
Chefs prepared to donate their bodies to such a worthy cause can apply via email to info@nepeanpatisserie.com.au.
Applicants are asked to give a quick description as to why they want to be involved and attach a full length photograph of themselves.
Their restaurant will be asked to donate $1000 to cover the costs of printing and in return will receive coverage alongside their chef’s photograph and on the back page of the calendar.
All funds raised will go to Diabetes Australia.
Head to www.nepeanpatisserie.com.au for more information.
Jul 16 2008
Never underestimate the power of the “un-ordinary” to grab attention.
Our brains are programmed to disregard the predictable (if everything got through, there would be no processing power left to concentrate on the really important stuff) The problem is, most Advertising fails to interrupt this survival reflex, long enough to deliver its offer or “pick me” message.
So when you do something as simple, but UNPREDICTABLE as the photo below, you break through and earn the opportunity to deliver your Advertising message.
Jul 07 2008
It is a fun idea, but somehow I don’t think you will be able to purchase a pair of these in the very near future.
Jun 30 2008
I have had so many requests for these two posts I have decided to post them again for new reader.
The first is a link to my FREE eBook about Advertising.
simply click on the pic below to download the pdf file.
The second is an optical illusion.
Some will say she is spinning anticlockwise, others clockwise and some will see her spinning both ways.
What do you see?
(no it’s not some sort of trickery in the file)
If you enjoy either of these items please send a link to your friends.
May 16 2008
COLUMBIA, SC (WIS) - A Midlands woman claims her hair caught fire on an illegal sushi restaurant candle.
The woman asked officials why there isn’t a law against open flames in restaurants.
However, there is a law. The restaurant was just breaking it. It’s a restaurant that prides itself on the “intimate dining experience” with dinner by candlelight, but one of those candles made for an extremely bad experience for Elizabeth Moore.
This is a must read horror story for any restaurant that promotes intimate candle lit dining.
May 15 2008
To graphically shoe the effects of beach pollution…
Satchi and Satchi collected trash from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. These pics are from a print run of posters for those who didn’t attend the market.
May 13 2008
Yet another product that the world has been sitting on the edge of their seats waiting on…
This is the sort of creative problem solving that banishes global warming and starving children into oblivion.
WHAT WOULD WE DO WITHOUT THIS STUFF?
It would probably make a good logo embellished “giveaway”
I just can’t wait for the version that manufactures the cookies, surely this is not beyond our creative genius. 
Apr 29 2008
Now here is a fantastic win, win, win, win, promotion…
I won’t try and explain all the intricacies and benefits of this clever promotion you should visit their site and explore it for yourself.
HERE’S THE LINK TO INNOCENT DRINKS
Very basically, this clever U.K. marketer of drinks gets people to knit hats for their drink bottles which they display on the shelves of major grocery chains, they then donate money to help keep aged people warm during the savage U.K. winter.
It is THE best use of “Word of Mouth” marketing leverage I have ever seen.
Thanks to Ken Burgin of ProfitableHospitality.com for this link.
