Archive for the 'GUERRILLA TACTICS' Category

Aug 05 2008

Are There Bundles of Money In Your Toilet ?

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 I dare anybody to resist reacting to this clever Advertising promotion.

The client Canadian Sait Polytechnic is recruiting fundraisers and the copy on the back of each note reads:

“Apparently, you have a knack for finding money. Interested in a career in fund raising? Let’s chat.”

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Jul 31 2008

Krispy Kreme Uses Grass to in New Guerrilla Marketing Promotion…

Doughnut makers Krispy Kreme have come up with with an ideal solution to those ’stuck-in-the-office-blues’ by offering stressed out city workers the chance to have the feeling of a summer lawn beneath your bare feet all day long. Not to mention the fact that a few pairs of these being worn around busy city streets will guarantee they get noticed.

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Jul 29 2008

If Great Advertising is “Theatre of the Mind” This Stuff Deserves an Academy Award…

These pics require no words from me they appeal to basic human instincts that can not be ignored…

I’m not quite sure what they are all selling, but I think I should get some.

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Jul 24 2008

M&M’s New Advertising Promotion Sweetens Up Life for Apartment Dwellers

This Advertising stunt is very clever and unique…

And could be easily adapted to suit many different product offers.

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Jul 18 2008

An Advertising Idea Worth Adapting

 As you may already have guessed I really like the idea of turning trees and lamp  posts into clever marketing devices.

So here is another idea that I think is brilliant and worth adapting to your message. This low cost stuff really grabs attention and gets people talking.

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Jul 09 2008

Denny’s Launches New “Vote for Real” Contest

With the U.S. Presidential campaign season in full swing, Denny’s, America’s iconic dining chain, is asking consumers from coast to coast to submit their best impersonations of the 2008 Presidential candidates for the chance to win one free meal a month for a full Presidential term.

This is a great example of how to use YouTube, Bloggers and your customers to generate bucket-loads of FREE PUBLICITY.

Here’s a couple of examples of early entries.

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Jul 08 2008

A Street Art Idea That Would Make Great Advertising

 Street artist Joshua Allen Harris is creating some real great attention grabbing devices with common garbage bags

His blow up rely on the air that is driven up through gratings in New York by passing subway trains.

The thing is, these fun artworks grab everyone’s attention, so why not use the same concept, with the help of a couple of small fans, to draw some attention to your business.

 

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Jul 04 2008

Guerrilla Advertising on Animals…

 These people seem to have taken Banksy’s idea (previous post) of painting a message on a bull and applied it to their hotel chain.

Located on a busy highway this would be extremely effective and the addition of the blankets makes it a whole lot more pallatable to those who get a little upset about painting directly on to Noah’s crew members.

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Jul 01 2008

A Brilliant Farmers Market Promotional Idea

 The Gorge Grown Farmers Market deserves a standing ovation for this brilliant promotion.

Imagine the attention they captured with these clever devices. It’s a great example of how to stretch a budget.

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Jun 12 2008

This Great Beer Advertisement Will Probably Stir Up The Moral Wingers…

 Who cares what they say…

This is a great add and will be noticed (and probably collected) by their target market.

I love it!

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May 27 2008

It’s A Very Clever Advertising Idea… BUT I Don’t Think You Want It Near Your Restaurant.

It is an idea that is sure to grab attention and work for the fitness center that created it…

But it won’t do a whole lot for your average dollar sales if your clients are exposed to it. However, it is a great example of how you could use high traffic pavements to get your (more sales oriented) message out there at low cost.

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