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Yesterday I was reading Carol Bentley’s Blog of Copy Writing Tips and came across a name I knew: Dr. Robert Cialdini…Several years ago Cialdini did extensive research (real tests, with real people, in real business’s) into what influences human behavior.

If you have not read his book, Influence - The Psychology of Persuasion, do yourself and your business a HUGE favor and get a copy, in fact go now, and I’ll wait right here until you get back.

This book earns its place as one of the best and most practical business books ever written. His material and research is not merely the re hashing’s of previous writers.

Cialdini’s book is totally original and based on the stuff that every business owner needs to know about how and why your customers make their decisions and the best way you can communicate with them and it outlines specific strategies everyone can put into practice.

BUT NOW FOR THE REAL GEM…

Carol Bentley has discovered five video’s on YouTube (part one is above) that are the good doctor delivering the best parts of his book live. I downloaded them last night and have spent a fair part of my day listening to and watching them. In short, they are the best business VIDEOS I have ever watched. They are an absolute must see for every serious business person.

To view them go to YouTube and enter Cialdini into their search (I have done it for you in this link) and all five parts will come up.

Now for the cheeky part, If you like me want to watch these VIDEOS again and again, and or show them to your team members, without blowing your bandwidth clean out of the stratosphere you may wish to do the following:

To download a video from YouTube to your own computer

1. Click on the video (in YouTube )
2. Copy it’s URL from your web browsers address bar
3. Go to: http://www.techcrunch.com/get-youtube-movie/
4. Paste the video’s URL into their download tool (it’s all very easy, it tells you what to do)
5. The download box will pop up and all you have to do is tell it where you want the file saved on your computer.
6. You may have to add a .swf to the file to have it recognized by your video player.

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Please let me know what you think of these, and don’t forget to visit Carol Bentley’s site, you will find some of the best business communication advise available on the web there.

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