Nov 27 2007

New Pizza Fork

Published by Lindsay at 10:51 pm under Events, NEW CUSTOMER IDEAS, Word of Mouth Ideas

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I’m still trying to work out weather this is a serious product or a gimick…

Either way, it would make a great giveaway for a pizza company. I recently organized a promotion for one of my major restaurant customers where we asked people to invent a product that went with their food item.

Not only did the competition draw an enormous amount of entries, the display of them created huge local interest and free publicity.

We involved all the local schools and universities in the project. It resulted in the single largest increase to sales all year and attracted many new frequent purchasers.

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