Oct 04 2007
It’s a Great Publicity Idea, BUT, Has Chef Paul Bocuse become little more than a cheap tourist gimmick ?
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Paul Bocuse is claimed to be France’s number one celebrity chef, he was even voted “Chef of the Century”
His restaurant is located just outside Lyon in France and receives a constant flow of tourist buses all coming to experience the food from a master.
In a way he is the incarnation of the French chef on the numerous TV shows where he appears.
He commands immense respect across the nation and amongst professional cooks. He has a number of restaurants, food product lines and books.
The picture above, I discovered whilst searching for ideas on “Things to do to create photo opportunities” and when I saw the pic above I thought “that’s a clever thing for a famous chef to do” and I still think it is… however,
I then read the article it was attached to, what a sad, pathetic and all to common, story, of how a business owner has failed to live up to his publicity and reputation.
The full, well written story is on fxcuisine.com
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wow
its very reasonable point of view.
Good post.
realy good post
thank you