Sep 19 2007
Photo of HUGE Ice cream that has been dropped on a high rise building
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I couldn’t think of a clever caption for this amazing piece of promotion, so I decided to simply stick to the facts.
Can you just imagine the clever young “creative ideas person” trying to persuade all the conservative board members around the nice shiny, luxuriously appointed board table, that it might be a “really good idea” to make a huge, and I’m sure very expensive, ice cream and dump it, upside down, on their nice new multi million dollar building.
Well, obviously they agreed, and should be congratulated for their courage.
It’s clever execution will command far more memorable attention and free publicity than 20 of those boring corporate branded, neon signs.
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