stuff4restaurants

It’s a very clever Advertising device for Adidas
And it’s a great example of how you should look around you for attention grabing opportunities upon which to park you promotional material. Sure, this may be a little beyond most budgets, but there are lots opportunities that fit any budget.

O.K. I admit it I stole the headline from Seth Godin (but he’s been borrowing a bit himself)
The whole point of the photo below is: it grabs our attention with a healthy degree of good humor. It is a very powerful social comment, and with just a bit of thought could be transferred into a promotional device by attaching a well thought out poster Advertising your business. The trick is WHAT MESSAGE would be appropriate? what can you come up with?

In fact it would suit a lot of the better known brands.

But I have to admit, it will guarantee this product gets more than its fair share of free publicity.

What a great way to get your customers telling their friends about your products…

Put chocolate nails in their favorite croissant bagel or hot bread roll.

It,s all about doing something different with ingredients that are taken for granted. immediately you do, you have created a powerful differentiation and added to the perceived value of your product.

Messages that are left hanging on car doors and other surprising places are a great way to grab attention at low cost.

You can absolutely guarantee these devices get more active attention than many far more expensive Advertising campaigns.

To supercharge your message include a powerful offer to give the reader an incentive to visit your business.

I dare anybody to resist reacting to this clever Advertising promotion.

The client Canadian Sait Polytechnic is recruiting fundraisers and the copy on the back of each note reads:

“Apparently, you have a knack for finding money. Interested in a career in fund raising? Let’s chat.”

Doughnut makers Krispy Kreme have come up with with an ideal solution to those ’stuck-in-the-office-blues’ by offering stressed out city workers the chance to have the feeling of a summer lawn beneath your bare feet all day long. Not to mention the fact that a few pairs of these being worn around busy city streets will guarantee they get noticed.

These pics require no words from me they appeal to basic human instincts that can not be ignored…

I’m not quite sure what they are all selling, but I think I should get some.

This Advertising stunt is very clever and unique…

And could be easily adapted to suit many different product offers.

As you may already have guessed I really like the idea of turning trees and lamp posts into clever marketing devices.

So here is another idea that I think is brilliant and worth adapting to your message. This low cost stuff really grabs attention and gets people talking.

With the U.S. Presidential campaign season in full swing, Denny’s, America’s iconic dining chain, is asking consumers from coast to coast to submit their best impersonations of the 2008 Presidential candidates for the chance to win one free meal a month for a full Presidential term.

This is a great example of how to use YouTube, Bloggers and your customers to generate bucket-loads of FREE PUBLICITY.

Here’s a couple of examples of early entries.

Street artist Joshua Allen Harris is creating some real great attention grabbing devices with common garbage bags

His blow up rely on the air that is driven up through gratings in New York by passing subway trains.

The thing is, these fun artworks grab everyone’s attention, so why not use the same concept, with the help of a couple of small fans, to draw some attention to your business.

These people seem to have taken Banksy’s idea (previous post) of painting a message on a bull and applied it to their hotel chain.

Located on a busy highway this would be extremely effective and the addition of the blankets makes it a whole lot more pallatable to those who get a little upset about painting directly on to Noah’s crew members.

The Gorge Grown Farmers Market deserves a standing ovation for this brilliant promotion.

Imagine the attention they captured with these clever devices. It’s a great example of how to stretch a budget.

Who cares what they say…

This is a great add and will be noticed (and probably collected) by their target market.

I love it!