Aug 07 2007
Book Shop
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The book shops and internet are awash with books that make all sorts of inflated promises on how they will help you make more money and become a better person.
So here’s my personal promise…
Every single book I recommend, I own and and use, I will only recommend books if I think they offer you genuine value.
To help you further, and to save you both time and money, I have included a short description of exactly how I know you will benefit. To go to our fully secure Australian book shop simply click on the picture of the book.
ENJOY
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THE E MYTH
Author: Michael Gerber
Nobody should be allowed to go into business before they read this gem, I have never met anyone who hasn’t admitted that it changed the way they think about business. Gerber is one of the very few so called “gurus” who has personally experienced the ups and downs of real business and is worth reading and listening to. Its great for owners at any stage of their business building and will teach you how to avoid stagnation and create real financial wealth within your business.
TO ORDER CLICK ON THE COVER PICTURE…
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TESTED Advertising METHODS (5th edition)
Author: John Caples
If you don’t own a copy of this book, stop right now before you spend one more dollar on Advertising and buy it. Quite simply, it is THE BEST book ever written about Advertising and I never write any copy for signs, brochures or ads without referring to it first. The illustrations and proven copy examples make it easy to use as a reference book.
TO ORDER CLICK ON THE COVER PICTURE…
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UNLEASHING THE IDEA VIRUS
Author: Seth Godin
Now here’s a book to really blow your mind! This guy really knows his stuff, he should do, he has had a profound effect upon the entire internet and Advertising industries… but don’t be fooled into thinking this stuff is only for big business and computer nerds. Everyone doing business today should read this or risk being totally left behind by todays fast moving fickle consumers. Every day we apply many of his techniques with our clients and they have the capacity to SUPERCHARGE your results. It’s a surprisingly easy read, but is worth many times the cover price.
TO ORDER CLICK ON THE COVER PICTURE…
NOTE: There are many bald headed COPY CAT versions of this book. It must be by Seth Godin, and of all his books, this is by far his best.
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RESTAURANT FINANCIAL MANAGEMENT BASICS
Raymond S. Schmidgall
This excellent book will help you take personal control over the financial performance of your business. Unlike many of the books in this field, it is easy to understand and tells you precisely what decision alternatives you need to consider when the figures go wrong on a weekly basis.
TO ORDER CLICK ON THE COVER PICTURE…
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If you have any books you think others will benefit from please let me know on the comment form below. I am only too happy to review and recommend any book that offers genuine help and value.
Book Shop