Jul 15 2008
Look at how Polo Loco celebrated its 400th store opening with their customers
Opening your 400th store is a major landmark in any companies growth
So, to celebrate this enviable milestonePollo Loco enlisted the expertise of Robust Promotions to devise a competition that would encourage their existing and potential market tovisit more frequently and experience a broader range of their products.
Beginning July 7 through August 3, every person who makes a purchase at El Pollo Loco will receive a “Chicken Scratch” game card. Every card is a winner. Some prizes embrace the “400″ theme in celebration of the chicken chain’s journey across the country, such as a FREE 4-piece chicken meal and a $400 El Pollo Loco gift card. Other prizes include a FREE small drink, FREE 2-piece meal, FREE crunchy taco and a FREE Churro.
In 2004, the company announced expansion east of the Mississippi as part of a nationwide plan to increase its units by more than 70 percent over the next several years. Since that time, national brand recognition for El Pollo Loco is becoming a reality. El Pollo Loco has entered several new markets, including Chicago, Boston, Atlanta, Portland, and most recently, Utah and Virginia. Throughout 2008, El Pollo Loco is continuing expansion into other markets around the country. Locations are set to open over the next year in California, Arizona, Utah, Nevada, Oregon, Georgia, Illinois, Missouri, Virginia, New Jersey, and New England.
El Pollo Loco, a leading franchise of 400+ fast casual restaurants, is famous on the West Coast for its signature citrus-marinated, flame-grilled chicken served with warm tortillas, assortment of delicious sides and fresh salsas, along with a wide variety of fresh, contemporary Mexican-influenced entrees.
Founded in Guasave, Mexico in 1975, El Pollo Loco, pronounced “L Po-yo Lo-co” and Spanish for “The Crazy Chicken,” opened its first U.S. restaurant in 1980 and is famous for the unique preparation of its award-winning “pollo”- fresh chicken marinated in a special recipe of herbs, spices and citrus juices passed down from the founding family. The marinated chicken is then flame-grilled, hand cut and served hot off the grill with warm tortillas, freshly prepared salsas, and a wide assortment of side dishes. Rounding out the menu are fresh flavorful entrées inspired by the kitchens of Mexico, including signature, grilled burritos, Pollo Bowl® entrees, Pollo Salads, tacos, quesadillas, Chicken Tortilla Soup, and more.
About El Pollo Loco
El Pollo Loco® currently operates 406 restaurants (242 franchised locations and 164 company-owned restaurants) located in California, Arizona, Nevada, Washington, Utah, Texas, Colorado, Illinois, Georgia, Virginia, Connecticut and Massachusetts. Headquartered in Costa Mesa, California, El Pollo Loco, Inc. is a privately held company owned by Trimaran Pollo Partners, LLC and management. The principal investors in Trimaran Pollo Partners are funds affiliated with Trimaran Capital, LLC and Freeman Spogli & Co. For more information about El Pollo Loco, visit the company’s website at www.elpolloloco.com.
What have you done recently to promote the frequency of purchase of your customers? maybe your should give Robust Promotions a call right now and get started. Who knows, it could be the shot of adrenalin you need to get your 400th opening on target.
Great way to celebrate store opening. I’m sure that this promotion would attract more customer.