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Now here is a fantastic win, win, win, win, promotion…

I won’t try and explain all the intricacies and benefits of this clever promotion you should visit their site and explore it for yourself.

HERE’S THE LINK TO INNOCENT DRINKS

Very basically, this clever U.K. marketer of drinks gets people to knit hats for their drink bottles which they display on the shelves of major grocery chains, they then donate money to help keep aged people warm during the savage U.K. winter.

It is THE best use of “Word of Mouth” marketing leverage I have ever seen.

Thanks to Ken Burgin of ProfitableHospitality.com for this link.

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