Apr 14 2008
Advertising That Grows on Trees…
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To promote the Calgary Farmer’s Market, fresh apples were hung from bare trees in busy pedestrian areas.
Another great example of how putting your message in unexpected places will grab everyones attention.
In the middle of winter, with snow remaining on the ground, this advertising method REALLY stands out.
The opportunities for using contrast are many - I hadn’t previously thought of integrating the seasons in that way, however. Great reference, as usual.