Apr 07 2008
Burger King Takes A Swing At McDonalds…
Apparently size does matter…
No this is not an open information for yet another rush of “Those” emails that appear to know about some of my more intimate deficiencies.
It is merely a record of a billboard that makes its point fairly graphically.
However, in my humble opinion (who me, humble?) Burger King should have made their own brand far more obvious.
Thanks again to Ken Burgin of Profitable Hospitality for the link.
I strongly agree!
I had seen those billboards in Miami for a few days before I realized whose ad they were.
I suppose if us Floridians can’t handle a voting ballot, we certainly can’t undesrand a sarcastic billboard ad!!
Silly advertisers!
There are also television ads comparing the size of the Whopper to the Big Mac. Here’s an example: http://www.youtube.com/watch?v=SltqvE0b9uo
Like you said, I’m not sure that competition bashing is the route to go. Bold moves for 2008?