Mar 31 2008

This Pizza War Is Getting Really Ugly…

Published by Lindsay at 9:14 pm under GUERRILLA TACTICS, VIDEOS, Word of Mouth Ideas

Eagle boys Pizza have decided to use You Tube to have a shot at their rival, Domino Pizzas.

Ken Burgin of the excellent Profitable Hospitality

(a must visit for any serious player in the hospitality game)

Recently sent this link to me. Thanks Ken.

If you have ever been the target of ridicule and satire you will now this sort of stuff has a real “OUCH” effect.

However, if this has stirred your creative juices, and you are now hatching up some wicked plot to have a “GO” at your opposition, BE WARNED, this type of gloves off street fighting has a nasty habit of inciting your opposition into equal lashings of vindictive bile and game playing.

The lawyers also love this stuff, it gives them a chance to shoot off a few morally indignant (form) letters and trot out legal talk like “Frivolous and Vexatious” that sends mere mortals like me scrambling for dictionaries.

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