Dec 21 2007
Nando’s goes viral…
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The internet is littered with the failed attempts of companies attempting to jump on the viral marketing bandwagon.
It has become the new “Gold Rush” of Advertising. The problem is, very few companies have the slightest idea of how to make this viral stuff work. They foolishly believe, all they have to do is publish their brag and boast video clips on YouTube and they will be eagerly downloaded by millions of eager potential customers. WRONG.
They will only be downloaded if they are regarded as “cool” by YouTubers and they will only go viral if they are spectacularly geeky and different.
Anyone that tells you this is easy will be noticeable by the increasing length of their nose.
Cherryflava (a great South African Blog) has a very good article on what Nando’s did to breakthrough.
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