Dec 17 2007
The Human Side of Coffee Machines
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This is clever and will, indeed has, generated a lot of additional “word of mouth” Advertising…
However, I’m not convinced it will do a whole lot for the recruitment agency thats paying for it. My first impression was - It was a great way to make a boring coffee machine stand out, I thought, for some time, it was an add for the coffee machine, Then later, much later, I realized it was actually an add for a recruitment agency. Maybe it’s just that I am particularly thick, (no I don’t require confirmation thank you).
My impression is- they, the employment agency, have spent a whole lot of money promoting coffee and entertaining passers by, however, their message gets a bit lost in it all.
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