Dec 04 2007

More Pavement Advertising Stunts…

Published by Lindsay at 10:03 am under Exterior Signs, GUERRILLA TACTICS, Word of Mouth Ideas

Pavement Advertising

Putting adhesive stickers on the pavement Advertising your restaurant can be very attention grabbing.

Our eyes are highly attuned where we walk, and anything out of the ordinary will automatically trigger us into paying more attention.

I like the idea of turning utility space into promotional tools.

The only word of warning I would make is: Keep it humorous and entertaining or you risk annoying people with blatant commercialization of public spaces.

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