Dec 03 2007
FREE Condoms With Your Pizza…
Two children are on their way to kindergarten. One says to the other: “Yesterday, I found a contraceptive on the patio”. And the other replies: “What’s a patio?”
In a stunt to promote its meat lovers’ pizza named “Lust”, (after one of the seven deadly sins) the New Zealand based Hell Pizza franchise has been delivering innuendo-laden, branded condom packets to letterboxes.
The promotion has brought condemnation from family and morals groups who describe it as grubby, inappropriate and sleazy, And generating additional FREE publicity for the group.
One woman who objected was pictured in a national daily newspaper holding a condom, unaware of the irony in her complaint that “I don’t want to have to explain to an 11-year-old exactly what it is” (while at the time raising the expectation any passing 11-year-old would need an explanation of exactly what it was).
It certainly out trumps some of the plastic toys and lame giveaways that most groups use as incentives.
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It would appear that Hell Pizza used the “moral outrage” ticket recently as well to generate some more free publicity
See
http://www.stuff.co.nz/4175807a10.html
for the lowdown on their campaign featuring Adolf Hitler