Nov 22 2007
Great Advertising Idea for Seafood Restaurants…
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Ocean Basket Seafood and their South African Advertising agency, Joe Public Advertising, obviously know how to reach out and communicate creatively and; memorably.
Apart from this add being a very clever parody containing several layers of stuff that makes Advertising work, not the least of which is the nostalic place fish and chips has in many peoples memories.
This nostalgia thing, is a very powerful Advertising tool, it can lead a viewer to positively (or negatively) associate a whole lot of emotion with your message, very quickly. Nostalgia, illustrated as above can provide a very powerful visual shorthand.
A second cleverness used in this add is: the newspaper pictured in a newspaper. Whilst not easy to explain or describe, we all enjoy the “getting it”
of these visual puns. It’s almost as if we go through some inner cycle of self congratulations when we “get it”… All this associating and getting it stuff builds memory and awareness.
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