Nov 09 2007
Bar Advertising Itself as a Meat Market
CLICK ON PIC TO ENLARGE
There are times when you should just call it like it is…
There’s times when you should say “to hell with the consequences”, this is how everyone that matters to my market sees it, so forget all the socially “correct” and “acceptable” stuff, just simply call it like it is…
IF you do, and IF you get it right, (two pretty big IF’s) Your Advertising will have a ring of honesty and integrity to it, that will demand attention and gain respect for it’s courage.
Of course it helps if your message is illustrated as cleverly as above.
Most products and services have a hidden “street” language, and an image, that we use to stereotype them. We call Accountants “Bean Counters”, Car sales men “Sharks”, and Bankers… well maybe that is going a little too far.
By bringing this language “upfront”, by caricaturing it, we can often create very powerful messages, that resonate with the reader far better than glossy words and images that attempt to romanticize the product. (Just try and romanticize an Accountant or a Bank manager, no thank you!)
What is the street language and imagery of your business?
You will find more pictures in this series here on the AdvertisingisGoodforYou site.
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