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The message in a bottle thing is all a bit cliche. So, how about a message ON a bottle?

Thanks to the innovative thinking of a former college student-turned-entrepreneur in Australia, it’s now possible to publish full-color magazines on a bottle of water or just about any other grocery product.
“Developed in Melbourne by Modern Media Concepts, iLove is a 32-page, full-colour magazine contained within a glossy label on a 600ml bottle of spring water.

It’s the world’s first magazine on a bottle, and is published in four separate editions fortnightly.
iLove’s female target audience should love its purse-sized format, which makes it great for reading on the tube or while having lunch, and advertisers will be value its reach

An important benefit of publishing on a grocery product is the opportunity to bypass traditional distribution systems.

Read more on magazines on a bottle here .

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