Nov 07 2007
It Took Someone at Starbucks With Big Male Appendages to do this stuff…
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Maybe it is the product of a Brainstorming session that just got a teensy bit out of hand, or, maybe it was just a very limited release, which they figured would get them a whole lot of free publicity, which it did.
Either way, it was a risk that not many major company’s would expose themselves to.
And I certainly can’t figure out what was in it for the toothpaste company, they hardly get a look in. In fact, as I write this I still can’t remember who they are without looking really hard at the photo.
Don’t get me wrong, I love the idea, it’s delivers a powerful visual punch. I would even buy a couple of extra cups to show my friends back at the cubicle jungle, but, I would also be reminded that coffee yellows my teeth, and I’m not sure that builds ongoing sales.
It will be very interesting to see if they roll this out globally, or if in the cold shower of “Post Brainstorming Analysis” they decide it was an idea that should have been kept for the office Xmas party when the photocopying of private parts begins to wear a little thin.
It actually reminds me of a waiter I once knew, he painted dead flys on the bottom of the soup dishes which could only be seen after the soup had been consumed.
(It was the shortest position of my career )
But there is a good idea here, somewhere, how would you use it?
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