Nov 04 2007
Free Advertising and Promotion From Setting World Records
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Attempt to set a world record in anything and the press will turn up in droves.
Every news office knows they need a “feel good” story to end their news, if they want viewers to stay for the next scintillating re-run of “I Love Lucy”. They know it’s not good for their ratings to feed us 30 minutes of stories containing death, mayhem and disasters then instantly cut to a comedy, it just doesn’t work.
So here’s your opportunity to grab some FREE PUBLICITY. Create a world record attempt on something, you know the sort of stuff, the biggest, smallest, fattest, faste, it doesn’t really matter as long as it’s a great spectator event that will capture the imagination of the public. In fact the sillier the better, who knows, you may even get picked up on You Tube and go “VIRAL” (no that is not some new form of STD)
Don’t forget to dress your team in clothing that is impossible to photograph without exposing your business name and address.
This company in Japan (Who knows who they are, because, they didn’t do a very good job of getting their name into each photo. )
went for the world’s longest Cannelloni.
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