stuff4restaurants

Yes there is, it’s tucked away in the Southern Hemisphere in a tiny country called New Zealand.

Hell Pizza is a franchise group of pizza stores that could teach the global biggies a whole lot about branding and marketing in todays marketplace.

If you are into pizzas in any way shape or form, you must put this very creative company on you “Must Watch List” because they have taken every aspect of their business and redesigned it to attract customers and differentiate themselves from their opposition.

They have completely eliminated “BLAND” from their brand.

In an industry segment famous for its ruthless price wars, these smart operators have created their own unique position.

I have been sent these few photos, but when you have finished here, go Google Hell Pizza, and enjoy how with a little creativity you can position a product to create its own market segment.

How about a pizza box that folds up as a coffin, to bury your rubbish in.

A Menu that’s fun and fits the branding theme.

Modern fresh looking stores

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They have developed their own unique range of trendy merchandise.

And have managed to generate nation wide controversy with their signs.

Not bad for a small company from a tiny country. Somehow, I think they might get some very BIG support to take this global.

In the meantime, there are some very powerful examples to be discovered from those with the courage to learn.

You must visit their pizza web site HERE , it is equally as brilliant.

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