Oct 31 2007
Are You Getting Your Share of The Profitable Office Worker Lunch Market…
If you're new here, you may want to subscribe to my RSS feed so you don't miss any of the NEW IDEAS posted twice per day. Thanks for visiting!
The major chains are aggressively targeting this lucrative lunchtime market, are you getting your share?
The Office Worker Market is now regarded as one of the most profitable repeat market segments and can help any restaurant add real dollars to their bottom line.
60 percent of U.S. office workers spend lunch breaks at their desks looking for distractions, according to Los Angeles-based Kelton Research
The majors are developing all sorts of incentives to get potential customers to make that critical first purchase. Offers include coupons and target both the recipient and their co-workers. One company has even had their coupons inserted into the paycheck envelopes of office workers in their area.
Owners are reporting astounding redemption rates of between 10 and 30 percent generating high numbers of repeat business, so if your not in yet, maybe it should go to the top of your “Things To Do Today” list.
.
Technorati: Restaurant, Marketing, Advertising, Small Business Ideas
