Oct 28 2007
Coffee Company Advertising Stunt A Lesson in Media Leverage
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Coffees Of Hawaii are fast earning a global reputation for doing very clever Advertising stuff.
In this case, they provided an “on water” cafe stop for the Ironman World Championships in Kailua-Kona.
Of course, the uniqueness of a floating cafe also just happened to capture more than its fair share of media attention.
It clever thinking to back up your sponsorship of Events, with stunts that grab the medias attention and insatiable need to find unique angles to stories.
