Oct 26 2007
Heineken’s Failed Beer Bottle Brick
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In 1963, beer brewer Alfred Heineken and architect John Habraken created the Heineken WOBO (WOrld BOttle) - the “brick that holds beer”.
Heineken came up with the idea during a visit to the Caribbean where he observed two significant problems: beaches littered with bottles and a lack of affordable building materials.
The WOBO was his solution to these challenges. Unfortunately, this environmentally-friendly design failed to take off and was subsequently shelved. I wonder if it would fare better in today’s more eco-sensitive climate…?
It makes me wonder, if you were to built a house this way, would they call it a “Liquid Asset”.
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