Oct 20 2007
Illy’s NEW Cafe “TO GO” all Packed Into a Container
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I guess this is one way to get rid of those “Pesky” landlord problems, always increasing rents and refusing to maintain the premises.
Simply pack your Cafe into an old container (apparently there’s hundreds of thousands of abandoned containers rusting away on wharves worldwide) and you have a portable cafe that can be shifted around to where the customers are that day.
Illy have produced this clever promotional cafe to draw attention to their brand, and apparently at one push of a button (they always claim that) the whole thing unfolds and Abracadabra you have an Instant Coffee (sorry, I couldn’t resist just one) Shop.
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