Oct 09 2007
Do You Ask Your Customers If They “Would Like” To See The Desert Menu? If so, STOP…
If you're new here, you may want to subscribe to my RSS feed so you don't miss any of the NEW IDEAS posted twice per day. Thanks for visiting!
…
If you are asking, it is costing you at least 18% of your sales.
In fact, throw your desert menu away all together! Instead, purchase a desert trolley and take a full selection of deserts to each table, to instantly and irresistibly, seduce and upsell your customers. ( If you don’t have enough room for a trolley, load up a tray with deserts and take it to each table.)
The whole point is: If asked, most of us will have an instant attack of the “GUILTS” and refuse, regardless of whether we want a desert or not.
STOP ASKING and PRESENT.
The question each team member should ask is NOT “Would you” it is “Which of these deserts appeals to you most?” I absolutely guarantee this simple display technique and rephrasing of the the question, will increase your Average Dollar Sales by many, many, times.
AVERAGE $ SALE IDEAS
That’s so true! When I’m out for dinner and someone asks if I want to see the dessert menu, I don’t think about dessert. I think about the fact that I already dropped nine bucks on the scallops as an appetizer and I shouldn’t be out too long because the babysitter might be getting tired.
When someone shows me a dessert trolley, I think, “Man, I love custard.”