Oct 08 2007
Now Under MUCH OLDER Management…
Now here’s a classic way to turn a Cliche, Ho, Hum message, into an advertisement that will be both read and remembered.
Obviously, these owners don’t take themselves so seriously, they miss the opportunity to reach out and communicate with their existing and potential customers with a distinctive personality.
The point is, when you take the time to take the bland and ordinary, and give it a bit of a “smack on the side of the head” it gets noticed far more than merely following tradition and the rest of the herd.
Your chalk board, if used with humor, personality and changed regularly, can become a very powerful way of reaching out to your passing traffic and communicating with them at a level expensive sign written signs, simply can not.
This photo was supplied by Ken Burgin of Profitable Hospitality
Ken’s site has the most comprehensive collection of quality hospitality information I have yet seen on the web.
