Oct 05 2007
Are You Harnessing the DYNAMIC POWER OF LOYALTY CARDS for your restaurant ?
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It may just be a simple piece of cardboard, and it certainly isn’t anything new, but LOYALTY CARDS are MARKETING DYNAMITE.
In fact, whilst working with one major fast food franchise, I discovered, we could directly attribute an individual locations marketing results to their consumption of loyalty cards. That is to say, the more loyalty cards they consumed, the MORE NEW CUSTOMERS they were generating.
The statistics were absolute proof that this simple device, plus the strategic distribution (explained below) was “THE MOST EFFECTIVE” promotional tool in their marketing tool kit, and far more economical than all the “BIG PICTURE” Advertising stuff.
DISTRIBUTION
- Give them to every single customer, not just one, give them half a dozen or more, go crazy with this, and make sure the first bonus offer, is received on the second or third visit. (Be generous… You are investing in the purchase of the LIFE TIME VALUE OF A NEW CUSTOMER)
- Give multiple copies to every member of your staff, to give out to their friends and families.
- Create a generous reward for customers and staff who distribute the cards to their contacts.
- Give multiple copies to suppliers and delivery people.
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I ABSOLUTELY GUARANTEE THIS STUFF WORKS !!!!
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Thanks John, I was reminded of this whilst reading John Cricket’s recent article at businessopportunitiesandideas,
about using business cards…
