Sep 26 2007
Are you a Hunter or Farmer of new customers…?
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I came across this excellent article recently on the “RESTAURANT MARKETING BLOGG … it is well worth a visit…
In an article entitled “Two Kinds Of Restaurants. Which One Is Yours?” the author of the article Joel Cohen states…
There are two kinds of restaurants. “Commodity Restaurants” and “Heart & Soul Restaurants.” “Commodity Restaurants” do knee-jerk marketing, send out discounts all of the time and are convenient to go to. Management is hired just to keep the status quo. There is no growth in “Commodity Restaurants.” There is no growth from discounting. There is no growth from hunting down target groups and seeing the very few which fall for the gimmicks. The “hunting” approach to marketing is dead.
To read the full text of this article click here
Thanks Lindsay, youve got a great site here!
I’ve been reading Mr. Cohens blogs for a while and it says alot about your site to have Joel himself giving you props on the site, ill definitly be continuing to check up!