Sep 24 2007

How to turn the worst part of a meal, the bill, into a promotional event…

Published by Lindsay at 10:05 am under Uncategorized

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paperrock-scissors1.jpg

Here’s a great way to take the pain out of presenting your restaurants bill…

We all know the feeling, we have a great meal… then when we see the bill we wince… and it takes the whole edge off what could have been the perfect experience.

Well, this restaurant owner has come up with a unique way to turn the bill into a game that you will even want to tell your friends about.

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He puts the flyer shown above on each table… then when go to pay the bill, you play, a best of 3 round of rock paper scissors. They change the incentive regularly, sometimes it’s a substantial discount, sometimes a prize… It’s a great way of turning the bill into a promotion.

The informality of the interaction with customers alone is worth it

3 Responses to “How to turn the worst part of a meal, the bill, into a promotional event…”

  1. Joel Cohenon 25 Sep 2007 at 9:41 am

    Hi Lindsay,

    Great site and great stuff. I’d like to use or paraphrase one of your stories in the future, giving your blog credit of course. This story here is similar to a promotion one of my clients does, only they use three gift certificates, $3 off, $5off or free.

    Best wishes,
    Joel Cohen
    http://www.RestaurantMarketingBlog.com
    http://www.RestaurantMarketing.com

  2. Joel Cohenon 25 Sep 2007 at 9:47 am

    I may have mispelled my email address. Long day. Fingers tired. It’s jcohen@, not coheon

  3. ban jonsonon 15 Nov 2008 at 8:48 pm

    promotional items
    corporate gifts

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