Sep 23 2007

The Dumbest Way to Treat Customers I have Ever Seen…

Published by Lindsay at 11:46 pm under EDITORIAL COMMENTS, Word of Mouth Ideas

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I have seen some really DUMB ways to treat customers, but this little gem left me absolutely speachless…

What looked like a full tasty sandwich with lashings of ham and cheese on the shelf at a bakery turned out to be anything but. “The offending sandwich looked to be three layers of ham and one layer of cheese as the front of the sandwich was displayed for all hungry patrons to see. It wasn’t until the sandwich was opened that customers discovered its true worth (or lack of) with three of the four layers of ham and cheese not even making it halfway through the sandwich! All for the sake of a few lousy cents, this shortsighted owner has lost the trust and “LIFE TIME VALUE” of every customer (and their friends) exposed to this amateurish, miserly con.

This story was found on the New Zealand Herald’s Blog site “Sideswipe”

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