Sep 18 2007

Who Said Starbuck’s Coffee Tastes Like Crap…

Published by Lindsay at 11:31 pm under GUERRILLA TACTICS, Word of Mouth Ideas

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I guess it’s all a matter of taste, (groan) but this competitor of Starbucks obviously decided to defend his territory by decorating a rubbish bin directly outside his intruders outlet.

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It proves what just how powerful a weapon ridicule can be, especially when targeted so incisively. It’s certainly one way of rubbishing your opposition.

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I am told the targeted Starbucks management team were less than amused and sent a young employee to remove it, but not before every news team in town captured enough footage to ensure the barbs were deeply set.

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