Sep 10 2007
STOP Paying for Coffee Before You Drink It… Most of it is LOUSY!
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Most cups of coffee I am served are lousy… and I mean really lousy.
They have often been made with over roasted beans, the milk has been scorched, or the so called Barista has their pressures all messed up, and the grinder would have been better used mowing lawns.
All this often results in cups of: everything from plain hot brown water, to granulated sludge.
How often do I complain, not very often, I mean, who’s going to make a huge fuss over a couple of bucks? I just walk away never, ever to return.
When I’m in my home town, I know from bitter experience the very few places that serve good coffee and always go there, even if it does mean a trip halfway across town.
But, I’m not telling you anything new here, You know it, So what’s my point to all this “bad coffee stuff”.
There is a really great opportunity here…
Whenever you take the time to discover something that annoys, disappoints or frustrates a lot of people you have discovered a truly great OPPORTUNITY.
.
Just think, if tomorrow morning, you put up a sign that says:
I GUARANTEE OUR COFFEE IS GREAT
if you don’t absolutely agree
it’s FREE
no questions asked…
What will happen?
1. You may get an avalanche of free loaders drinking your coffee without paying.
In which case you will quickly pull down the sign and fix the problems.
It will be a very cheap lesson and you will then put the sign back up. If your coffee is truly good, this won’t happen because they know they will only get away with it once, then they will have given up one of the few sources of consistently good coffee.
2. You will sell “bucket loads” more coffee to people who are frustrated by having to continually play a game of chance to get a simple cup of coffee, people who are continually having to part with their hard earned dollars before they know if the product is O.K.
.
The point here is: Far too often we ask our customers to bear the entire RISK of doing business with us.
If we buy a car and it doesn’t work, we take it back… But with small ticket items, we just pay and if they are not O.K. we don’t complain, we just never go back…
Your job, is to identify these opportunities and REVERSE THE RISK, The risk should be yours, and if you do this, your sales will dramatically increase, I guarantee it.
