Sep 05 2007
This is What Happens When a Small Country Has a Big Idea and the Courage to Impliment it…
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New Zealand may only be a small country, tucked away down under out of sight to many. However, They do produce some of the best wine and food products in the world, plus, as they would say “some really NEAT” consumer products.
So what do you do when you want to market these products to the worlds fastest growing consumer market, China, and you have the constraints of a fairly limited marketing budget.
They opened shop, bang in the middle of Hong Kong, a location that already has the existing business networks into their target market.
Those of you who know how tough, expensive and frustrating breaking into the China market can be , will marvel, as I did, at just how smart a move this is.
Hong Kong has the added advantage of being a Country with all the protections of a British legal system, sort of, and the majority of it’s residents speak English, and are looking for ways to use their location and China based contacts to advance themselves.
Great move New Zealand, (now I know why I kept the Kiwi on my own passport)
Heres a link to their Hong Kong website .
and one to their New Zealand export website where you will discover all the great products this country has to offer.
Foot Note:
All “Cloudy Bay” donations will be accepted (Cloudy Bay is one of New Zealand’s best known, premium wines, and if you have not tried it yet, do yourself a HUUUUGE favor)
