Aug 31 2007
How You Will Profit From “Bouncing-Back” Your Customers
Getting your customers to come back again should be the prime focus of all restaurant owners, indeed all business owners.
To grow your business strategically, you need a tool to bounce guests from peak times to off-peak times, you need to devise a simple strategy that will increase the frequency of your customers purchasing.
This type of tactic can produce far more in revenues per dollar invested than traditional Advertising, because you already have the customer, all you need to do is give them a powerful, self serving reason to return.
The best way to do this is to offer incentives at the point of purchase/payment.
For instance, if you’re busy for lunch and need to drive sales for dinner, offer bounce-back certificates that can only be redeemed during dinner hours.
Test different offers and delivery vehicles and track the response rates for each to hone in on what works best with your clientèle.
The beauty of this type of incentive is: you are only offering it to existing clients so they will return at a time that will defray your existing overheads.
You are not making a blanket discount to all comers which can have the effect of destroying your hard earned efforts to establish premium pricing.
