Aug
04
2008
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How do you add value to the serving of a spirit?
Or even turn it into something your customers will remember and tell their friends and families about.
After all, you pour the stuff in a glass chuck in some sugary flavored goop and… well how about adding a Titanic ice cube… I love it.

Jun
25
2008
This great packaging idea (apparently from Germany) will suit any cafe that services the office market.
It makes it very easy for someone to carry several cups of God’s own nectar for their friends and co workers and is a great way to add value to multiple sales at very low cost.


Mar
26
2008
During a recent stay in a hotel I discovered a “Pillow Menu” in my room.
As a long time neck sufferer (My wife terms me as a pain in the neck) It was a very welcome value added service.
A quick Google proved it is a service offered by many service oriented hotels, but it got me thinking how easy it would be for most businesses to offer similar “value added services” at their point of delivery.
Things like, choice of chairs, cutlery, binding of documents, packaging etc. etc. The point is, the simple act of offering such a choice is a clear indication to your customers that you care and regard them as individuals with unique wants and needs.


