Archive for the 'The Purchase Experience' Category

Aug 04 2008

How to Serve a Gin and Titonic So You Grab some FREE Word of Mouth Advertising

If you're new here, you may want to subscribe to my RSS feed so you don't miss any of the NEW IDEAS posted twice per day. Thanks for visiting!

How do you add value to the serving of a spirit?

Or even turn it into something your customers will remember and tell their friends and families about.

After all, you pour the stuff in a glass chuck in some sugary flavored goop and… well how about adding a Titanic ice cube… I love it.

new_product.jpg

2 responses so far

Jun 25 2008

A Great Coffee Cup Carrier and Promotional Device From Germany

This great packaging idea (apparently from Germany) will suit any cafe that services the office market.

It makes it very easy for someone to carry several cups of God’s own nectar for their friends and co workers and is a great way to add value to multiple sales at very low cost.

coffee-carrier.jpg

coffee-cup-idea.jpg

3 responses so far

Mar 26 2008

Does Your Business Need A Pillow Menu ?

During a recent stay in a hotel I discovered a “Pillow Menu” in my room.

As a long time neck sufferer (My wife terms me as a pain in the neck) It was a very welcome value added service.

A quick Google proved it is a service offered by many service oriented hotels, but it got me thinking how easy it would be for most businesses to offer similar “value added services” at their point of delivery.

Things like, choice of chairs, cutlery, binding of documents, packaging etc. etc. The point is, the simple act of offering such a choice is a clear indication to your customers that you care and regard them as individuals with unique wants and needs.

pillow-menu-1.jpg

pillow-menu-2.jpg

value-adding.jpg

No responses yet