Archive for the 'Point of Sale Display' Category

Jun 03 2008

Is There Any Dough In Pizza Art?

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Obviously there is… and plenty of FREE PUBLICITY opportunities

Please send me pics of your efforts.

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Oct 12 2007

Sweet Seduction… How to dramatically increase your average dollar sale

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A couple of days ago I raved on about NOT asking restaurant guests if they wanted sweets.

Then I found this great idea on the “I can’t believe it ” site.

It was called a live table contest, and I guess the photo above is fairly self explanatory, but it made me think: “What a great way to for restaurants to present their selection of sweets to guests

O.K. I know it’s not going to suit the space restraints of every venue, but for those who can, this would drive sales crazy. And for those without the space, a tray would work just as well.

The point is: A character in costume takes the edge off the sales pitch whilst driving it home even stronger.

After all, who could say NO to the seductive powers of Marilyn?

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