Archive for February, 2008

Feb 29 2008

Hotel Rooms to Blow Your Mind…

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I spend far too much time in hotel rooms, most of which are decorated so boringly they would give bland a bad name.

I have often thought there must be a great business opportunity to provide something different.

so when I came across these and lots more HERE at funtasticus.com . I felt my thoughts had been vindicated, or at least there is a few other crazies, just like me, out there somewhere.

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Feb 28 2008

Sexy Cakes To Spice Up Your Next Celebration…

Here’s some cake ideas to stimulate your… um, imagination…

What a great way to create some word of mouth comment, they certainly take the “Ho Hum” out of a plane old birthday cake.

They would make great giveaways, or a great gift to send to regular customers at their office. (so all their workmates learn what a great place you run)

You will find heaps more designs here at Funtasticus.com

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Feb 27 2008

Has The Obama Team Discovered a Clever, New Use of YouTube…?

Or, is this an honest to goodness magic moment spontaneously caught on camera?

Either way it makes great watching… and offers you a chance to learn what makes a message like this spread.

My cynical nature is aroused a tad (or more) by the amazingly “coincidental”ability of the speaker to hammer home, one very specific, highly detailed and articulate testimonial for Obama’s health policy.

If it’s not a very clever marketing ploy, then it is a great example of an approach that could be used with enormously powerful results.

The simple fact is: Any message is far more powerful if articulated by a third party.

Clips that present the viewer with a drama of adversarial struggle, especially between broadly accepted stereotypes (protagonist street kid, confronted by smart arsed journalist, street kid wins) have the “street” appeal and credibility that drives huge, instant distribution of the message. Seth Godin would call this the ultimate viral sneeze.

P.S. Have a look at the follow up vid on YouTube and make up your own mind, it’s a great lesson on how all this new media stuff does or could work for you and your business.

No responses yet

Feb 26 2008

Put Your Food All Over The Steps of a Busy Escalator…

O.K. This is going to require just a little lateral thinking…

So, put on your lateral thinking cap and have a look at this great use of an escalator, to tell potential customers these guys/gals have a huge variety of stuff to sell. In this case it’s for a hair salon, Juice, but with just a little lateral thought, this same idea would work for a restaurant that wants to show the variety of dishes they have for sale.

The beauty of this idea is, you can tune the message to suit several key markets at once, without diluting the overall appeal.juicesalon1.jpg

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2 responses so far

Feb 25 2008

How absolutely NOT, to respond to customer complaints…

Published by Lindsay under EDITORIAL COMMENTS

A Brisbane, Australia, (almost my home town) restaurant has earned international notoriety after insulting a customer who had the temerity to let them know she was dissatisfied with their food and service.
After posting a complaint via The Casa Flamenco’s website outlining problems encountered during a $261 dinner party, diner Lorraine Pacey was shocked at the reply:
“Dear Lorraine, Your are an idiot we don’t want your feedback.”
Both communications have now circulated around the world - including featuring on a US website, which has had more than 20,000 hits.
Ms Pacey, a marketing manager who once worked in restaurant marketing, was more than a little shocked by the response, and passed it on to friends.
But even she has been surprised by the speed at which the tale spread across the globe.
“In marketing we usually say if a customer has a good experience they will tell between three and four people about it.
“If it’s bad, it’s usually eight to 10. This bad experience has gone to over 20,000 that we know of.” And is now being featured in prime time television shows and the printed media.
In her email, she reported that while the waiter was “a sweet, friendly guy”, he wasn’t properly trained and did not regularly check back on the table.
“The food was good, we enjoyed it, but it was not enough and it took far too long to arrive,” she noted.
She also said she felt that some of the dishes were overpriced, noting that while she was dining on an advertised offer of 50 per cent off the bill, she would have been disappointed had she had to pay full price.
“I am not seeking any recompense here - I think you have a good concept in the restaurant and your website shows you are passionate about what you do,” she wrote.
Ms Pacey said she had hoped the email would have helped Casa Flamenco staff to improve their performance and help the restaurant get repeat business.
Casa Flamenco co-owner John Jimenez said the response to Ms Pacey had been sent in error.
“We explained it was a misunderstanding. We’ve got a relative on Russell Island and thought it had been sent to him,” Mr Jimenez said.
“Her husband called and we explained the misunderstanding.”
But Ms Pacey says she is unmarried and has made no attempt to contact Casa Flamenco .
An acquaintance of Ms Pacey’s who emailed Casa Flamenco expressing displeasure at the way Ms Pacey had been treated received the following response: “Like we care.”
Tonight on television, they are claiming the restaurant had to be closed for several days due to the volume of abusive telephone calls and emails.
The bottom line is… well surely no reader to this blog needs me to state the obvious.

Bloody hell, I can’t believe this sort of stuff still happens!!!.

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Feb 22 2008

Why I Hate Time Management Gurus…

Published by Lindsay under EDITORIAL COMMENTS

Today I had a really bad day, and I don’t just mean a few things got under my skin, I mean I had a really bloody awful day, I mean I had one of those days that make you question weather life itself is merely some cosmic plot intent on humiliating you to a point of destruction.

It all started out really well… I crawled out of bed, showered, breakfasted and all that stuff, then I got a call from my wife who is interstate on business.

She was in a bit of a panic, she had just discovered her Amex payment was due, and because it included much of our overseas trip expenses it would incur hefty penalties if not payed in time. Being a caring and helpful husband, I willingly (that’s a fib) assured her I would willingly forgo my morning painting schedule to assist her, by driving the 20km to the local Amex office.

Overhearing my rare offer of generosity, my son presented me with a shoe box and requested that I return a newly acquired pair of sneakers for a refund.

Now all this seems innocent enough right? I’m one of those lucky individuals that work from home… In the mornings I paint until about lunch time, then in the afternoon I sketch and mess around with experimental stuff for my next painting, later, I do all my internet and marketing stuff. It’s not a fixed schedule, some days I’m not in the mood to paint(yes, we artists are a fickle lot), so it’s all a bit loose and spontaneous, that’s how I like, it works for me… well that is until someone comes along and messes it all up.

Obviously, today was not going to fit into my normal schedule, annoying, but shit really does happen, and that’s O.K.

So, I drove my son to school, well that’s not quite true, he’s learning to drive at the moment, so, he drove me, and as any parent will tell you, the early stages of being driven by your child, is the nearest thing to a religious experience many of us ever have.

But we made it with a minimum of yelling and screaming. What sort of demented soul, ever thought that combining the age of driving with the onset of puberty, might be a good idea?

Then I set off for the trek across the city to perform my generous tasks. After a long wait in a line at the Amex office, I was informed by the less than enthusiastic teller that I would require proof of identity to make the payment. This was followed by a similar rejection from the “Customer Service” lady at the shoe shop, who had obviously been trained in the same “enthusiasm” class as the Amex lady.

So, one and a half hours later, after driving home to obtain the details, I drove again into the shopping center to complete my generous tasks.

That was when I discovered that I was invisible. That is the only way I can explain why, the car exiting their car park, drove into me.

Now, I’m normally a fairly sensitive person, I care about people, but a hysterical woman, more worried about her car than her children, screaming, crying, and accusing me of sneaking up on her, did test my people skills a little more than I would have liked.

Finally, I returned home, to make the obligatory phone calls to insurance companies etc.

After a cigarette (yes, I do have some vices) and a cup of coffee, I decided to splash a little paint on the portrait I am currently wrestling with. Now, to those of you familiar with the technicalities of portrait painting, you will sympathize with the difficulties of remixing paint to match skin tones. It’s a near impossible task and requires a whole lot of concentration and total attention.

So, the interruption of two very persistent, fresh faced young gentlemen offering to save my soul was less than welcome. I finally extricated myself from their clutches by explaining that “everlasting life” was not high on my agenda today and returned to my color mixing.

Then, just as I dabbed my newly mixed paint around the problem area of an eye that appeared to suffering an intolerable attack of palsy, the phone rang, and joy upon joy, a nice gentleman from (I’m guessing Mumbai) informed me that I had been chosen to receive a once in a lifetime opportunity to receive some huge discount on all my future telephone calls. I explained to him that… Well I think, from what I can remember I shouted some very unkind things that questioned his manhood and legitimacy.

I returned to the painting, dabbed and dabbled, then realized that today might not be a good day to attempt the delicate work, required to finish this painting.

So, I put the freshly mixed paint in a container in the fridge and recalcitrantly plonked myself in front of the TV in an attempt to wash the days challenges from my brain.

It was then I discovered how much I hate “Time Management Gurus”, Inadvertently, I tuned into a shopping channel, to be confronted by Mr. smooth talking success. He assured me, that all I had to do was purchase his set of 15 DVD’s and genuine leather bound diary, to learn the secrets that were causing me to lose time and fail to meet my lifelong objectives.

Just think, for just several mortgage payments, I would be in possession of all the skills and unique secrets that would have avoided rude impersonal service, a traffic accident, the interruptions of religious zealots and foreign telemarketers and I would instantly be on my personal road to a Rolls Royce, big yacht, luxurious mansion and personal fulfillment, just like him and his merry band of insincere testifiers.

That’s great, by the way, as I have been sitting here, pouring my personal bile onto the keyboard, the dog has escaped and is digging in the sand of our canal where he gets covered in sand flies, which only the vet cat remove, and the cleaners, in a very rare attack of enthusiasm, have thrown out the container of freshly and carefully mixed skin tone I had stored in the refrigerator.

I think I will go to bed right now, I’m going to call this day quits, before the sky falls or the time management guru convinces me to re-mortgage the house to buy his genuine leather diary, unique priority setting matrix, DVD’s and 101 bonus, miscellaneous secrets to success.

3 responses so far

Feb 21 2008

O.M.G. Look What Christian Churches Are Doing To Build Traffic

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O.M.G. What can I say? It doesn’t matter what I say, it’s sure to attract the wrath of some unidentified forces upon me…

They are a bit glib and trite for my taste, but I’m sure they put a short term smile on the faces of of a few passing heathens and if you want to see more (think of it as your days penance) go HERE where you will find 27 of them.

May the force be with you…

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Feb 20 2008

A Real Sweet Heart…

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With Valentines day still so fresh in everyones mind, except mine!!!…

I thought this candy heart made by brick artist Nathan Saywa of brickartist.com was very topical and would make a brilliant Advertising/conversation piece. It’s a little bizarre, but then “ORDINARY” doesn’t get remembered.

If you like Lego Sculpture (as a father, to be honest, I’m a bit over those colorful, expensive little bricks that seem intent on doing nasty stuff to your bare feet when stood on, and seem to find their wicked way into every crevice of cars and homes these days)

click over to Nathan Sawa’s site , he really does do some amazing stuff.

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Feb 19 2008

Great Restaurant Advertising

I’m still in trouble at home for messing up my Valentines day dates, nothing direct has been said of course, it’s the stuff that is not being said, that is making my life a little more “delicate” than usual.

Oh well, I guess I will just have to rely on the ultimate male contractual cop out, by reminding her the deal was for better or worse… oh yeah, I can hear the acerbic response now, “Nobody could have imagined this much worse !!!”

Oh well the dog and I are beginning to develop mutually acceptable, co-habitation schedules, and life, though a little more tenuous, will go on.

All this open disclosure and self flagellation leads me to the point of this posting… a truly great piece of Valentines day restaurant Advertising… It’s just a “crying shame” I didn’t get my copy a few days earlier.

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One response so far

Feb 15 2008

Please Tell Me This is Just a Very Bad Joke…

Published by Lindsay under EDITORIAL COMMENTS

This week my email box has been filled with some of the most really bizarre stuff I have ever seen, and this is the worst

(the best I have posted on my stuff4business blog here)

In fact I think it’s the worst add, or more likely, a photoshop stunt, either way, it’s the worst add or joke, I have ever seen.

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Surely it’s meant to be a joke, right????? No pizza store is going to co-brand with a pest exterminator, right?

There not enough bad booze or mind altering substances available in the world, to justify this!!!, right???

One response so far

Feb 14 2008

Take 24,000 Fresh, Ripe, Peaches and Build a Naked Lady…

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This was an Australian Advertising stunt…

O.K. Yes I think it’s clever, I guess you could even say she’s well built, a sweet lady, or say it’s a fruitful Advertising campaign.

It is all a little bizarre, a sort of kitch “big thing” perhaps even a challenge to Australia’s epidemic of “big things” like the big Pineapple and the Big Banana… you know the sort of roadside stuff that people flock to, to have their photo’s taken in front of… to prove they were there.

Maybe, we of the southern hemisphere, have been upside down a little too long, maybe it’s doing weird stuff to our brains, maybe it’s some sort of antipodean aneurysm.
However, I’m sure it got heaps of FREE publicity, I’m just not sure what the hell it’s got to do with skin care and weather it would help to make a product more memorable . I will probably remember the girl but not the product.

Anyway, who cares? It looks great and I’m sure it gave a whole lot of people a whole lot of fun, and that is a whole lot more important than selling skin care stuff anyway.

One response so far

Feb 13 2008

Now It’s fun to eat your own words…

Published by Lindsay under EDITORIAL COMMENTS

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Chocolate Scrabble could become the food item that keeps your family entertained for years, or at least until some greedy soul eats the entire game.

Either way, it looks like a bit of fun for the promoters, as they seek to establish something unique about their product.

In fact I can’t wait till it starts a whole new craze of turning our ordinary products into games, any suggestions?

How about bars of soap turned into pick up sticks (just please don’t ask me to play)

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Feb 13 2008

Klick Kitchen Goes Live For New York Restaurants

Published by Lindsay under EDITORIAL COMMENTS

Klick Kitchen LLC has just sent me an email announcing the launch of their revolutionary new web site designed for the professional food service industry.

Their site www.KlickKitchen.com is the brainchild of CEO Jordan Glaser and his talented team of developers, programmers, and food service professionals.

Jordan spent over 20 years in the wholesale distribution sector and had always known that the secret of success was good communication with customers. In this case the customers are chefs, restaurants owners, hotel F&B directors, supermarket managers, or even the guy who happens to answer the phone when the vendor calls looking for the order.

Anyone who takes responsibility for anything and everything a food service business needs to operate each and every day is their demographic subscriber. Jordan proudly proclaims “We know your situation, we’ve been there and we’re here to help.”

Klick Kitchen streamlines the communication process between chefs and the vendors that service this multi-billion dollar industry.

Currently chefs and vendors rely on a telephone calls, garbled voice-mail messages, unclear faxes or a visit from a sales rep that is not always opportune to manage a process that with a few simple clicks should take only minutes.

As a chef, have you ever had to place an order for thousands of dollars worth of produce after spending 12 hours behind the hot line in a busy restaurant? As a vendor, have you ever had to listen an answering machine filled with orders from your customers so badly garbled or have to wait hours for someone to call you back before going to market for products?

Klick Kitchen is an online, anytime 24/7 professional purchasing system for both the restaurateur and the vendors who provide all of the “ingredients” necessary to feed and service millions of customers annually.

Dan Ziegler, Really nice guy, and Vice President and former professional chef explains that “Klick Kitchen is not for the general retail public, our system is for wholesale vendors and food service professionals who communicate each and every day”. Ziegler adds, “our site is a subscription based system that benefits users in uniquely different and very personal ways like nothing currently on the market, our system thinks like a chef or route owner. We wanted our members to sign-up, find their vendors, build their order from the merchants they trust, click and get back into the kitchen, get it; Klick Kitchen!

If you’re looking for a new ingredient or supplier of products, our catalog will help guide you to exactly what your looking for. “Developed to take advantage of the latest database management technologies available, combined with in-house proprietary code, It’s a very smart search system that loves specifics.” states Jordan Glaser.

Vendors in every sector of the hospitality industry will find editing item descriptions, technical specifications and pricing simple and efficient. The user interface is easy and requires little or no training.

Members of the corporate management teams as well as owners of small bistros will be equally proud to talk about the green initiative Klick Kitchen has started for our industry. Vendors, representatives and chefs no longer have to maintain a supply of printed catalogs, inventory papers, or photo copied pricing sheets for each and every supplier, product and transaction.

The results of this paperless environment not only provides capital for other innovative changes the organizations might desire but could not implement, it helps reduce our industries contribution to global warming and wasteful paper production, and that’s good for everyone!

Through out the next year Klick Kitchen will be launching several additional advances in the food service industry that when implemented will create consistent and efficient processing of orders, assist chefs in sourcing unique products and services as well as reduce operational expenses for vendors. “The distributors and merchants are going to love this ” says Jordan adding “All our system requires is an email address, and that’s it! Everything else about your business stays the same, product, pricing, delivery methods, sku numbers, codes, minimum orders, everything.

Simply click through your order and get back in the kitchen; offering plans for as little as $29.99 and including support, 24 hr access and a FREE trial period, it’s no wonder Klick Kitchen’s motto resonates within the industry. “Relax; we’ve just made your job easier” TM

Go have a look at your new future New Yorkers…

One response so far

Feb 12 2008

Truely Awfull Metaphors…

Published by Lindsay under EDITORIAL COMMENTS

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Carrie McCarthy is a truly creative writer, she’s one of those rare gems that can say stuff in a such a creative way, it makes your brain cells happy and very glad they can read.

Recently on her blog “She’s got potential” she posted 32 of the absolutely worst metaphors I have ever read, they are so bad they would make great wall plaques or T-Shirts.

Following are the first three from her list, for the remaining 29 hop over to her site and read the rest, plus some of her other writing… She really does have potential, heaps of it, So, if you need some really clever, ballsy, creative writing, that won’t bore your potential readers stupid, she’s your gal.

1. Her face was a perfect oval like a circle that had its two other sides gently compressed by a Thigh Master.
2. His thoughts tumbled in his head, making and breaking alliances like underpants in a tumble dryer.
3. The little boat gently drifted across the pond exactly the way a bowling ball wouldn’t.

Here’s her link again just in case you missed it.

Please leave her a comment it will re-establish her faith in humanity, or at least amuse and encourage her a little.

One response so far

Feb 11 2008

4 Great Restaurant Posters

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I came across these four great restaurant posters recently.

They all attack the yawn factor of most “Brag and Boast” Advertising to deliver their unique message in a highly memorable way.

2 responses so far

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