Aug 12 2007
Shameless Self Promotion
If you're new here, you may want to subscribe to my twice daily postings of NEW IDEAS in your RSS feeder. Thanks for visiting!
ABOUT LINDSAY POLSON (if you’re really interested)
Lindsay Polson is a New Zealand born, Australian based marketing consultant who freely admits that he enjoys a highly charmed lifestyle traveling throughout Asia, Europe and the South Pacific consulting and public speaking for clients on Marketing, Advertising and the latest Internet Marketing methods. He is best known for his no nonsense, anti jargon, approach to Management, Marketing and Promotion systems.
Lindsay began his working career in the publishing industry and went on to establish highly successful business’s in the fields of Photography, Advertising, Hospitality, Publishing, Business Consulting and Property Development.
HIS PUBLIC SPEAKING PRESENTATIONS INCLUDE:
How to establish groups that share and profit from new ideas
How to create Advertising and promotions that work NOW
How to establish “see at a glance” reports that drive profits
Currently, by choice, he is living on the fabulous Gold Coast of Australia where he is splitting his time between oil painting, sailing and the production of a set of D.I.Y. Advertising and promotional manuals for small and medium sized business owners, similar to those he produced for franchise groups.
WHAT OTHERS HAVE BEEN KIND ENOUGH TO SAY ABOUT HIM…
When you give him a problem to solve, he has the unique ability to approach its solution from several, at times, conflicting perspectives.
He ruthlessly flushes out false assumptions, including his own, He doesn’t allow personal ego or bureaucratic blocks to get in the way, He involves and empowers people at all levels to contribute, he has the rare ability to bring about profound and sustainable change…
David B. Founder and C.E.O. of International Advertising Agency.
I first met Lindsay as a competitor in an industry renowned for aggressive competition, to put it simply, he had done his homework, and his marketing methods took market leadership away from my own venture in an alarmingly dramatic way. I was not happy, within a very short time, I was forced to consider quitting my own, now highly depleted market position, or in some way, seek to combine forces with his.
His willingness to work together was both considerate, and magnanimous, and one of the few, truly honourable, business transactions I have ever been involved in.
To cut a very long story short, now five years later, we have together built a business way beyond what I first imagined, and more importantly to me, developed one of the few true personal friendships I have ever enjoyed.
If you get the opportunity to work with this guy, do it, it will change forever, the way you think about your business…
Ong K. B. Managing Director of Real Estate and Property Development Syndicate. Singapore.
In just 18 months, He recruited trained and managed a team that sold over 200 million dollars worth of investment properties in Singapore, Malaysia, New Zealand and Dubai.
To achieve these outstanding results, he conceived and implemented unique marketing and Advertising processes that were both economical and highly targeted.
He makes stuff work…
David R. Global investment consultant
IF YOU WORK WITH THIS GUY BE VERY CAREFUL…
In just seven days over half our marketing department quit…
I was devastated, was this guy some sort of out of control megalomaniac?
Then I witnessed the results… In a very short time sales doubled, than double again, franchisee support (always a sensitive issue) soared, every member of our team became highly focused, motivated and took personal responsibility for the “see at a glance” systems and reports that he implemented. Profit margins soared and everyone enjoyed the new ways of contributing to success.
It was only then that I realized just how many unproductive, frustrating layers of bureaucratic red tape and waffle had crept into our business over the years. Puffery, implemented by middle management to protect personal power bases.
Lindsay ripped them away overnight, in a manner that was sensitive to the normal degree of internal politics, whilst refusing to allow them to water down the desired results.
He knows, or quickly learns, exactly what everybody within an organization, at every level, needs to know to function at their best, then makes sure they get that information in easy to understand ways.
It was an electrifying experience that provided a new source of life and profit to our company and all our stakeholders.
Colin T. Chairman and C. E.O. of an international group of retail stores.
Over the years, we have employed a number of consultants to help us increase and maintain sales targets, each brought their unique skills to our business, however, in our experience, shortly after they leave, their results dissipate, that is, until we used the skills of Lindsay Polson, he didn’t profess to be some form of guru or supercharged expert, to teach us how to better use our existing expertise, he simply rolled up his sleeves and worked with our various teams, he listened to the people at the front line, and removed obstacles and implemented systems and easy to maintain reporting systems. Step by step the results improved way beyond our wildest dreams, now three years later, the systems, reports and ways of thinking he introduced continue to be improved by our team and now yield performance and financial results far above our industries averages.
Tony D. C.E.O. and Managing Director of an international food franchise group, Australia.
