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Aug 14 2008
This is a must read for everyone who is in Advertising, marketing or if you spend your hard earned cash trying to attract customers to your business.
It is an extra special “must read” for every pretentious, wanker, marketing guru (you know who you are) It is even complete with an uncensored photo.
Aug 13 2008
Any promotion that dramatically illustrates what it is that your product or service DOES FOR YOUR CUSTOMER supercharges its effectiveness.
This great promotional device shows exactly how you can achieve this with good humor.
The point is: stop the boring “brag and boast” stuff and spend some quality time thinking about what problems your product solves for your CUSTOMERS (remember them, they are the ones that pay the bills) then think of a way of showing your product solving that problem.
C’mon this stuff ain’t rocket science.
Aug 12 2008
Maybe this is a way to grab some attention…
After-all it worked on you ! 
I’m just not sure what would be a suitable product to advertise, or where I’d place the message.
However, I’m sure if I take my time, assiduously studying it, I will manage to think of something.
Aug 11 2008
What a pleasant change from yet another one of those boring shower scenes where the girl has impossibly shiny wet hair and strategically placed lather.
How could any one ignore this great promotional gimmick and the free sample gets potential customers trying the product at no risk.
Remember sampling is a great way to get potential customers to try your product and done the right way, converts to real repeat sales at a high rate and very quickly.
Aug 06 2008
This is so very good on so many levels…
Special congratulations should go to the bakery for avoiding the cliche and NOT “using their loaf”
It is one of my favorite business cards of all time.
Aug 05 2008
Imagine coming across this as you rush to work tomorrow morning!
Do you think you might notice it and be a little entertained by it.
Aug 04 2008
Well, they say(or Seth Godin says) if you want to be noticed you have to be different.
And here is a sign that says it all (maybe a little too much very eloquently.
The point is: this sign will grab more attention and response than signs costing thousands of dollars.
What can you do to get your message out there in a manner that is totally different?
Aug 01 2008
Each day I get many pics and links sent to me by readers who know I like bizarre stuff…
Many don’t have a lot to do with my editorial bent (whatever the hell that is!) but are great fun.
So I have decided ( It’s my blog so I can do what I like) that each Friday I will publish all the non related fun stuff that comes through my email, I hope you enjoy them as much as I do.
Go on meat eaters, defend your territory, Restaurateurs, I dare you to put a copy of this in the meat section of your menu.
Now I know why I don’t play Scrabble
Now I know that, I guess I should go there…
Jul 31 2008
Once every blue moon along comes a new product that threatens to knock sliced bread off it’s golden pedestal.
This is not one of them, however, it takes a very special sort of mind set to devise and market an up market, premium priced product made from mass produced plastic bags for “TRENDY” dog owners.
In fact, it would probably take less thought to come up with solutions for the current economy, Middle East peace, and world hunger.
Jul 30 2008
Is this the early sign of a society that has reached a saturation point?
Or is it a very clever Advertising stunt by a health gym?
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