I simply can not understand why some businesses continue to use boring bag designs when there are so many brilliant ideas around.

Once again, it’s simply a matter of converting an existing, non productive, cost into a supercharged Advertising and promotional tool.

The power of this promotion is in the Something for FREE factor plus it’s a highly visible public event, plus, the business name features on every pic and is included in the background of the caricature. Very clever thinking and would be surprisingly low cost.

Enjoy!!!

Just imagine the faces of all those conservative “same, same” beurocratic pains in the arse, sittng around the board room table, when you mince in with this little gem tucked under your arm and announce, you are about to “bring home the bacon”.

Lets face it, they are borderline kitsch, but they work and they will grab a whole lot more attention than some of the horrendously expensive, same same, “model” shots.

Or, are they a clever way of breaking through some of the mind numbingly “SAME SAME” clutter.

The use of the heart icon is instantly recognizable and by combing its use as both a promotional piece and a business card costs are kept to a absolute minimum.

24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.

The trench coats were lined with a tropical Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.

The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.