Mar 27 2008
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Here is another great example of how to dramatize the benefits of your product.
Not only does it dramatize the benefits of the product, by tweaking the viewers imagination, it implants it’s message directly into your memory.
Feb 27 2008
Is this the Obama team hard at work electioneering, or, is it an honest to goodness, magic moment, spontaneously caught on camera?
Either way it makes great watching… and offers you a chance to learn what makes a message like this spread.
My cynical nature is aroused a tad (or more) by the amazingly “coincidental”ability of the speaker to hammer home, one very specific, highly detailed and articulate testimonial for Obama’s health policy.
If it’s not a very clever marketing ploy, then it is a great example of an approach that could be used with enormously powerful results.
The simple fact is: Any message is far more powerful if articulated by a third party.
Clips that present the viewer with a drama of adversarial struggle, especially between broadly accepted stereotypes (protagonist street kid, confronted by smart arsed journalist, street kid wins) have the “street” appeal and credibility that drives huge, instant distribution of the message. Seth Godin would call this the ultimate viral sneeze.
P.S. Have a look at the follow up vid on YouTube and make up your own mind, it’s a great lesson on how all this new media stuff does or could work for you and your business.
Nov 25 2007
One of THE most powerful, low cost, ways to build your business is: When satisfied customers recommend your business to their friends and families.
One simple phrase can turn your referral program around almost immediately. Learn this and a few other techniques that will boost your referral program NOW!
To learn more about Bill Cates and the work he does with Finanical Professionals all over the nation email him at info@referralcoach.com or visit his website at www.referralcoach.com
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Oct 31 2007
Seth Godin Live: This 18 minute VIDEO features Godin at his best explaining why many old Advertising and marketing techniques no longer work.
Godin is one of this centuries most influential speakers on Advertising. Whether you love hate or him, you can not ignore his influence and his advice which, now drives many of the most successful Advertising and marketing trends.
Every generation needs one iconic figure to stand up and smack us all on the side of the head with a healthy degree of assumption reassessment.
So here your dose of “smack on the side of your head” for today.
On the off chance that you have been holidaying on some outer galactic planet and have no idea who Godin is: Google him, he’s no shy retiring violet, and you will find his name in every corner of the internet with references to his excellent books, which are an absolute must read if your business sells anything!!!.
Oct 27 2007
Every new business owner has to spend some time convincing others they are on a winner, and most blow it!
It’s not easy to convince bank managers, life partners, friends and investors that the brilliant idea you have deserves their support.
The problem is: the budding entrepreneur, YOU, seldom talk the same language as the potential stakeholders, all the enthusiasm in the world simply won’t convince them, you need to stop, SHUT UP, maybe take a Valium, but stop all the unnecessary chatter and concentrate on precisely what it is THEY WANT, NOT WHAT YOU WANT. (please re read that several times)
Many entrepreneurs talk themselves OUT of the support they so passionately go pitching for.
Apart from preparing the essential “business plan” you need to prepare an “Elevator Pitch”, a brief explanation that will tell the other person this all this stuff you are so excited about, is based on sound business, marketing and investment principles, you have to provide them with some very quick information grabs that say: you have thought about this beyond your personal “Eureka Moment” and this idea is worth exploring in more detail.
This short VIDEO describes the essential information that is required to develop an “elevator pitch”
(sorry about the voice sync)
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Oct 13 2007
This three and a half minute VIDEO will teach you and your team exactly how to avoid being scammed by this age old confidence trick.
Each year business losses billions of dollars to these very cunning tricks and it’s not always easy to teach each member of your team exactly what to look out for, I hope this VIDEO (and more to come) will help.
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