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This promotional stunt was for a gymnasium, but you too could use it tomorrow…
The power of this promotion is in the Something for FREE factor plus it’s a highly visible public event, plus, the business name features on every pic and is included in the background of the caricature. Very clever thinking and would be surprisingly low cost.
C’mon I dare you to…
Just imagine the faces of all those conservative “same, same” beurocratic pains in the arse, sittng around the board room table, when you mince in with this little gem tucked under your arm and announce, you are about to “bring home the bacon”.
In a world littered with cheese cake, cliche images it great to come across something different…
Lets face it, they are borderline kitsch, but they work and they will grab a whole lot more attention than some of the horrendously expensive, same same, “model” shots.
Are these signs a case of a little too much honesty in Advertising?
Or, are they a clever way of breaking through some of the mind numbingly “SAME SAME” clutter.
This is a great way to promote a business by dramatizing exactly what it is you do.
The use of the heart icon is instantly recognizable and by combing its use as both a promotional piece and a business card costs are kept to a absolute minimum.
To make Queensland Australia the number one choice for a winter holiday.
They decided to have bikini-clad ladies and bathing suited boys in heavy coats flashing people in the much colder southern states of Australia.
24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.
The trench coats were lined with a tropical Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.
The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.
Any promotion that dramatically illustrates what it is that your product or service DOES FOR YOUR CUSTOMER supercharges its effectiveness.
This great promotional device shows exactly how you can achieve this with good humor.
The point is: stop the boring “brag and boast” stuff and spend some quality time thinking about what problems your product solves for your CUSTOMERS (remember them, they are the ones that pay the bills) then think of a way of showing your product solving that problem.
C’mon this stuff ain’t rocket science.
Maybe this is a way to grab some attention…
After-all it worked on you !
I’m just not sure what would be a suitable product to advertise, or where I’d place the message.
However, I’m sure if I take my time, assiduously studying it, I will manage to think of something.
What a pleasant change from yet another one of those boring shower scenes where the girl has impossibly shiny wet hair and strategically placed lather.
How could any one ignore this great promotional gimmick and the free sample gets potential customers trying the product at no risk.
Remember sampling is a great way to get potential customers to try your product and done the right way, converts to real repeat sales at a high rate and very quickly.