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Oh the joy of it, this really does appeal to my wicked sense of humor…

Using everybody else’s posters, simply add your message in a cheeky but non destructive way.

O.K. sure, you can expect some rather irate calls from the owners and they may even resort to a little payback attention and a smattering of litigious warning letters, but you will have grabbed a whole lot of “street cred” and memorable attention.

Not to mention the fun you will have doing it under the cloak of darkness.

O.K. This is going to require just a little lateral thinking…

So, put on your lateral thinking cap and have a look at this great use of an escalator, to tell potential customers these guys/gals have a huge variety of stuff to sell. In this case it’s for a hair salon, Juice, but with just a little lateral thought, this same idea would work for any business that can show the variety of products they have for sale.

The beauty of this idea is, they can tune the message to suit several key markets at once, without diluting the overall appeal.

I’m still in trouble at home for messing up my Valentines day dates, nothing direct has been said of course, it’s the stuff that is not being said, that is making my life a little more “delicate” than usual.

Oh well, I guess I will just have to rely on the ultimate male contractual cop out, by reminding her the deal was for better or worse… oh yeah, I can hear the acerbic response now, “Nobody could have imagined this much worse !!!”

Oh well the dog and I are beginning to develop mutually acceptable, co-habitation schedules, and life, though a little more tenuous, will go on.

All this open disclosure and self flagellation leads me to the point of this posting… a truly great piece of Valentines day restaurant Advertising… It’s just a “crying shame” I didn’t get my copy a few days earlier.

I came across these four great restaurant posters recently.

They all attack the yawn factor of most “Brag and Boast” Advertising to deliver their unique message in a highly memorable way.

After the past few weeks of continual flying, I’m obviously tuned into airlines in a big way. So, this idea didn’t have to try very hard to grab my attention… as I’m sure it did to all the passers by where it was located.

It’s a very good example of creative disruption and a whole lot less expensive than a billboard.

I’m a sucker for pretty party hats, and a constant sufferer of self inflicted headaches, so these clever adds for yet another paracetamol product, really caught my attention.

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Now let’s get this perfectly straight before I say how good it is…

I think people who torture their bodies with all this silly running around and sweating stuff are a couple of bricks short of the full barrow load.

I don’t really mind how they choose to waste their precious spare time, but I get really pissed off when I’m standing outside (bloody new legislation!) having a quiet cigarette, and they ponce past disrupting the peace with the constant pond pound pound of their stupidly expensive runners (made by child labour in third world countries) and their sickeningly smug superiority.

After all, where are they running to? The same emergency ward as me, where we will have to compete for attention? Shouldn’t all sports equipment carry a health warning too?

Anyway, all this is just my rambling way of saying: The photos above are a clever way of promoting Nike (as if they need my disdainful approval)

Now how about a few signs for smokers!!!! We are addictive consumers as well.

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How clever is this? With a simple piece of paper and an adhesive sticker they have captured the attention and imagination of their target market.
This simple guerrilla marketing campaign for the ski resort of Mont Grand-Fonds in Canada was created with blue paper and simple stickers.

Agency: Cossette Communication Marketing

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The world Wild Life Fund wanted to show everyone that bad environmental decisions ultimately catchup with us, and lead to self destruction.

I reckon they succeeded  in getting their message across, what do you think?

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To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, they created a guerilla campaign based on a classic icon that figures prominently in the play - the afro pick.

They hired a prop company to produce a series of five-foot-tall afro picks and then placed them in large shrubs and bushes around their city.
The goal was to generate buzz and ticket sales, and they claim they got both - five stories on the local news, and a 60% increase in ticket sales.
Advertising Agency: BBDO Atlanta, USA
Art Director: Marco Howell
Creative Director: Kyle Lewis
Producers: Patrick Hudson, Kelly Harden
Production Company: Atomic Props
Writer: Phil Gable

Source: Ads of the world .

The reason I like it so much is: It’s a concept that could easily be adapted to suit many different types of business.

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