What if you could say things in your Advertising that excited your customers so much they came running to your business with open check books?
What is you could write things that made customers realize you are the only business in your field worthy of their custom ?
What if I stopped all the questions and told you what I’m on about.
The other night I was sitting at my computer doing blogy stuff, when I noticed an email from the UK, from a lady called Carol Bentley.
She was inquiring about the use of my FREE ebook on creating signs. A couple of emails later I discovered she wanted to use parts of it for one of her clients, which being the shameless self promoter I am, was more than OK by me.
Being the “nosey parker” I am, I followed the link on her email to her new blog, and I really do mean NEW, in fact, then, only two postings old.
Carol Bentley is a copy writer, and from what Ive seen so far, a damn good one.
I like to think I know a bit about Direct Mail writing, but after reading her two most recent posts, I realized some people, a very few, have a really great talent and knack of teaching this copy writing stuff very clearly, to us mere mortals.
Carol’s two most recent posts “What if…” (yes that’s where I stole this posts heading from) and
“Here’s 8 elements for a powerful sales letter…” will teach you how to start writing letters and copy that will work. the reason I’m suggesting you get on over to her site and register your email right now is: If you follow her easy steps, within a very short time you too will be writing copy that generates sales. Your adds will be read, and more importantly, your adds will be acted upon.
The bottom line is: If you are spending your hard earned dollars on any form of Advertising, you MUST learn how to produce copy that works. Don’t rely on anybody in the Advertising sales section of printers, newspapers, sign writers etc. to know this stuff, they don’t, and their advice is based on their needs, not yours. You need to have a good knowledge of copy writing yourself, it’s the accelerator pedal of your business.
Because Carol is in the early stages of the development of her site, you will benefit by being able to learn all the basic building blocks that are essential. Her site is well worth a visit, I’m getting her email notifications of new posts each day, and have found everyone of them has taught me something I will use everyday.
Here’s the link to Carol Bentley’s site again, just in case you missed it.