stuff4business.com

If you're new here, you may want to subscribe to my twice daily postings of NEW IDEAS in your RSS feeder. Thanks for visiting!

 Are these signs a case of a little too much honesty in Advertising?

Or, are they a clever way of breaking through some of the mind numbingly “SAME SAME” clutter.

 What a pleasant change from yet another one of those boring shower scenes where the girl has impossibly shiny wet hair and strategically placed lather.

How could any one ignore this great promotional gimmick and the free sample gets potential customers trying the product at no risk.

Remember sampling is a great way to get potential customers to try your product and done the right way, converts to real repeat sales at a high rate and very quickly.

  Imagine coming across this as you rush to work tomorrow morning!

Do you think you might notice it and be a little entertained by it.

 Well, they say(or Seth Godin says) if you want to be noticed you have to be different.

And here is a sign that says it all (maybe a little too much very eloquently.

The point is: this sign will grab more attention and response than signs costing thousands of dollars.

What can you do to get your message out there in a manner that is totally different?

 Is this the early sign of a society that has reached a saturation point?

Or is it a very clever Advertising stunt by a health gym?

 This Clever Advertisement is one of those rare Advertising stunts that has the capacity to put a memorable smile on the faces of everyone who sees it. And that should not be scoffed at… in world packed far too full of boring “Brag and Boast” Advertising disregarded as part of the urban clutter we have to ignore to maintain our sanity and brain cells, an advertisement that makes us smile is welcome and attention grabbing.

Again, it’s the power of putting something unexpected, in a place even less expected…

It grabs attention every time.

This  clever promotion was done for the Norwegian SnowBoard  Association.

 I want you to imagine the Advertising meeting where the clever creative gurus presented this concept to their client.

I wonder who had the “naughty male appendages” to  say to the clients accountants they wanted a few big bucket loads of money to build a huge pig and jam it between a couple of central city buildings. And after that, to take this idea along to the gray suited, local government authorities bureaucrats, and ask for the appropriate permits.

I wonder if there is a by law that covers huge inflatable pigs jammed between buildings.

I love it, how could any body passing by ignore it.

 It seems that everybody is talking green nowadays…

So, if you want to jump on this “top of mind” bandwagon, especially if you have a genuine “Green” product or service offer you wish to promote, how about one of these attention grabbing Advertising devices.

 I love this stuff…

Just think, for the meager cost a couple of beach balls you can turn a tree into a very powerful exterior sign with more attention grabbing impact than most huge expensive billboards.