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This is yet another great way to use carry bags to grab attention and promote your business.
I simply can not understand why some businesses continue to use boring bag designs when there are so many brilliant ideas around.
Once again, it’s simply a matter of converting an existing, non productive, cost into a supercharged Advertising and promotional tool.
This promotional stunt was for a gymnasium, but you too could use it tomorrow…
The power of this promotion is in the Something for FREE factor plus it’s a highly visible public event, plus, the business name features on every pic and is included in the background of the caricature. Very clever thinking and would be surprisingly low cost.
Are these signs a case of a little too much honesty in Advertising?
Or, are they a clever way of breaking through some of the mind numbingly “SAME SAME” clutter.
What a pleasant change from yet another one of those boring shower scenes where the girl has impossibly shiny wet hair and strategically placed lather.
How could any one ignore this great promotional gimmick and the free sample gets potential customers trying the product at no risk.
Remember sampling is a great way to get potential customers to try your product and done the right way, converts to real repeat sales at a high rate and very quickly.
Imagine coming across this as you rush to work tomorrow morning!
Do you think you might notice it and be a little entertained by it.
Well, they say(or Seth Godin says) if you want to be noticed you have to be different.
And here is a sign that says it all (maybe a little too much very eloquently.
The point is: this sign will grab more attention and response than signs costing thousands of dollars.
What can you do to get your message out there in a manner that is totally different?
Is this the early sign of a society that has reached a saturation point?
Or is it a very clever Advertising stunt by a health gym?
This Clever Advertisement is one of those rare Advertising stunts that has the capacity to put a memorable smile on the faces of everyone who sees it. And that should not be scoffed at… in world packed far too full of boring “Brag and Boast” Advertising disregarded as part of the urban clutter we have to ignore to maintain our sanity and brain cells, an advertisement that makes us smile is welcome and attention grabbing.
Again, it’s the power of putting something unexpected, in a place even less expected…
It grabs attention every time.
This clever promotion was done for the Norwegian SnowBoard Association.