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This promotional stunt was for a gymnasium, but you too could use it tomorrow…

The power of this promotion is in the Something for FREE factor plus it’s a highly visible public event, plus, the business name features on every pic and is included in the background of the caricature. Very clever thinking and would be surprisingly low cost.

To make Queensland Australia the number one choice for a winter holiday.
They decided to have bikini-clad ladies and bathing suited boys in heavy coats flashing people in the much colder southern states of Australia.

24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.

The trench coats were lined with a tropical Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.

The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.

 I guess this goes under the heading of “Brag and Boast” Advertising…

I don’t know what it was trying to promote (my guess it is NOT a religious promo) but it certainly does appear to be getting the undivided attention of the people around, though I guess there was a touch of “Penis Envy” from approx 50% of the onlookers.

And NO, I do not want your suggestions for a headline unless it’s really clever.

If you have been racking your brain trying to think of an Advertising event that will gain you a whole lot of FREE publicity, then I have an idea for you…

Have a “Underwear Competition” you know the sort of thing, (you offer a whole lot of prizes, sexiest, most bizarre etc. etc.) and get your local community to turn up in their underwear. Yeah, sure it’s blatantly sexist and a cheap gimmick, but look how well it worked in Brazil…

P.S. I’m available as a guest judge…

O.K. Bare with me, I’m going to try to get through this with out making any silly puns, I want to get to the bottom of this promotion without exposing myself to accusations of sensationalism or making unnecessarily cheeky sexist remarks.

This is obviously a thoroughly researched piece of legitimate promotion that merely seeks to advertise its brand in a tasteful and sophisticated manner.

As frequent readers of this site will know, the formula for all successful Advertising is A.I.D.A. (no not the opera, c’mon stop peeking at the picture and concentrate)

A.I.D.A. stands for Attention, Interest, Desire, Action.

It’s the components, and the order they must be in, that all effective Advertising must contain.

So lets test the picture above:

Does it grab your ATTENTION?
Um, now let me think, yes, I would have to admit I did notice it.

Does it create INTEREST?
Yeah I’m interested!

Does it create DESIRE?

Does uncontrolled heavy breathing count as a yes?

Does it call you to ACTION?
Oh c’mon, be serious, I’m a happily married father!!! besides this all getting very personal…

O.K. according to all proven Advertising theory this is an effective promotion, and everyone who attended the Grand Prix, will graphically remember these delightful young ladies…

The product? What were they Advertising? Who knows, who cares. But I am prepared to selflessly dedicate myself to investigate it further, well at least until my wife finds out.

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This top restaurant on the famous Champs-Élysées in Paris has discovered
a great way to both promote their Restaurant and generate a whole heap of additional revenue from their passing trade.
Walking traffic is first attracted by the bustle of activity, bright lights and the smells of freshly cooking food. Those in a hurry simply grab food on the run, (each was handed a coupon with an incentive to return) whilst others are encouraged into the restaurant for more substantial meals by well timed offers and incentives. This place was packed both inside and out, whilst nearby restaurants and cafes were forced to watch on with envy.

What can you do outside your business to create a publicity event and earn additional revenue?

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